PGBS0148 Entrepreneurship and Enterprise: Assignment Brief 2 PGBS0148Assignment Marking Criteria
|Criterion |Mark |Possible | |Evaluation of the identified industry (1000 words) | |15 | |Strategic Plan (5000) | |70 | |Presentation | |15 | |Total | |100 |
By the end of the module you should be able to:
1. Reflect on his/her own capacity for entrepreneurship;
2. Critically evaluate theories and concepts relating to entrepreneurship; 3. Analyse the environment for entrepreneurship;
4. Analyse and critically evaluate entrepreneurial practice.
All elements of the assignment must be submitted online via Scolar by 19th April 2013.
Case Study: The Organic Hamper
Opening your front door to discover that someone has delivered a luxury gift-wrapped organic hamper cannot be anything other than a pleasant experience. Karen Lock, one of the South Wests' newest dotcom entrepreneurs, is banking on time-pressed gift-givers using her service to celebrate pregnancies, birthdays, anniversaries, promotions, retirements and any other joyful events. An organic enthusiast, herself, Karen realised there was a growing demand for organic products and she saw an opportunity in the market. Since Karen began the business, innovation has been key with her elegant website featuring a smorgasbord of items ranging from bathrobes to truffles bringing in many orders. Organic food is in fashion, and concern about the effects of pesticides on some of the world's poorest farmers has spurred the development of an organic clothing industry. Karen said: "All items that are included in my hampers are certified organic by the Soil Association so that you can be safe in the knowledge that you are buying truly organic gifts which is so much better for you, your baby, loved one and the environment. Each hamper is hand-wrapped in tissue paper and finished with a handful of natural and biodegradable delphinium petals or natural rose petals, depending on the occasion." Karen talks about the project with unbridled enthusiasm, which is reflected in the attention she pays to each hamper with every hamper featuring a hand-tied cloth ribbon. As well as targeting spouses, friends and relatives who are in need of a quick present, she hopes to serve the lucrative corporate market. This is because the energy of an entrepreneur is fused with a conviction this is a worthwhile business. "When I had my son I was very much aware of organic foods that were available for him but there did not seem to be a great deal of information or products available about organic skincare or clothing... I didn't pursue the organic skincare side of the market until Jacob developed a very dry red rash over his face, back and chest. "He was prescribed a steroid cream but I was very unsure about using that on such young and delicate skin. So I started looking for alternative organic skincare products for him. I sourced a fantastic range of organic skincare for babies and started using their baby-wash and skin lotion on Jacob. Within a week, all of the redness and dryness had gone!" She then became alarmed at the petrochemicals and artificial substances used in the manufacture of cosmetics and toiletries. She commented: "I then looked to see what other certified organic items were on the market, which again would be better for my son, my family and the environment. I found some amazing products. This is when I thought of setting up my own business, offering only...
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