This study deals with the idea that the tendency of our culture is to judge personality based on limited first impressions. Participants were presented with a list of adjectives that described a hypothetical person. They were to form impressions about that individuals personality based on that list. The presentation order was counterbalanced with favorable, unfavorable, and neutral descriptors. These lists would be the sole basis of the formation of their impressions. Measurements were based on participant response using a rating scale, brief written impressions, and descriptive adjective check list. The hypothesis pertinent to this experiment is that primacy has an affect on how people form impressions. The results found here indicate that primacy is an important factor in impression formation.
Order Effects in Personality Impression Formation Method Participants
Each experimenter was responsible for obtaining data from six participants. There was a total of forty eight students assembled on a volunteer basis from Southern Oregon University, Psychology 201 classes. They were rewarded with extra credit points in their classes for being involved, and docked points if they signed up but did not appear at the assigned times. They were all treated in accordance with the "Ethical Principles of Psychologists and Code of Conduct" (American Psychological Association, 1992). Materials
Three lists of descriptive adjectives were used to describe the hypothetical person. The three lists are favorable to unfavorable (FU), unfavorable to favorable (UF), and neutral (N). These lists are located in Table 1. The rating scale used by the participants to rank their impression of the hypothetical person is provided in Table 2. Table 3 contains the adjective check list, which the participants would be required to complete after forming their impression....