Opportunity and Threats

Topics: Marketing, 2012 Summer Olympics, Mobile phone Pages: 2 (585 words) Published: September 20, 2012
Opportunity
* Samsung is planning to make the air-condition product category more strong with unique technology called ‘Triple protection proposition’ * Samsung is the India’s official ‘Olympic partner’ for the 2012 London Olympic and recently launched ‘Olympic Ratna Program’. This will result enhance brand awareness and increase the sales * Samsung Mobile and Home appliance has future plans of launching Customized products for Indian market. This will improve the market share in rural market * The Indian youth population is growing and mobile phone sales is expected to increase due to lesser call rates * Its financial position is strong and there is a scope of entering into unrelated diversification Opportunity

* Samsung has wide variety of product lines, failure of one product line will have impact on the other and will result in brand dilution * The competitors like Nokia are focused only in one segment * Since India is a potential market, entry of foreign players is likely high. Foreign players like Haier have already started gaining market share in India in home appliances. * Threats from Chinese products

* Retail Chains like Bigbazaar sell consumer electronics and home appliance in low cost strategy which are procured in bulks from foreign market Opportunity
* Samsung is planning to make the air-condition product category more strong with unique technology called ‘Triple protection proposition’ * Samsung is the India’s official ‘Olympic partner’ for the 2012 London Olympic and recently launched ‘Olympic Ratna Program’. This will result enhance brand awareness and increase the sales * Samsung Mobile and Home appliance has future plans of launching Customized products for Indian market. This will improve the market share in rural market * The Indian youth population is growing and mobile phone sales is expected to increase due to lesser call rates * Its financial position is strong and there is a scope of...
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