Operations Management Dell Inc
Hanze University International business School
Daniel Prieto MBA 2008/09
Operation Management: Dell
1 Introduction
Dell is a technological sales company which performs their business in the whole world as is possible to see in the following diagram.
With a net revenue of $61,133,000,000 is the second largest computer manufacturer company in the word and the number one in United States. Dell focuses on Business to Business(B2B) and Business to Consumer(B2C) commerce to satisfy their business and individual customers. Dell differentiates between classes of customers because the needs of their business customers, who buy large quantities of computers, are different than the individuals who want to configure a single unit. The present document is oriented to analyze Dell just since the point of view of operations management starting with a review of the company, after a look over Product design process, the internal process and the technology associated, how Dell forecast the coming productions rates, how Dell manages their
inventory, which is the quality model followed by the company, which is the human resource strategy to finalize with conclusions and reflections.
2 Dell Company
2.1 Vision
“Fully integrate environmental stewardship into the business of providing quality products, best-in-class services, and the best customer experience at the best value”
2.2 Mission
“Create a company culture where environmental excellence is second nature”
2.3 Operations Strategy
Identify the operations strategy of Dell is go almost in all the main activities of the company where operations is relevant. Under this perspective, the list of strategies is related to some areas of operations inside of the company: Be the greenest technology company on the planet and the first computer company to achieve carbon-neutral operations by the end of 2008 Continue leadership with the climate strategy and global recycling programs Partner with customers in
Daniel Prieto MBA 2008/09
Operation Management: Dell
1 Introduction
Dell is a technological sales company which performs their business in the whole world as is possible to see in the following diagram.
With a net revenue of $61,133,000,000 is the second largest computer manufacturer company in the word and the number one in United States. Dell focuses on Business to Business(B2B) and Business to Consumer(B2C) commerce to satisfy their business and individual customers. Dell differentiates between classes of customers because the needs of their business customers, who buy large quantities of computers, are different than the individuals who want to configure a single unit. The present document is oriented to analyze Dell just since the point of view of operations management starting with a review of the company, after a look over Product design process, the internal process and the technology associated, how Dell forecast the coming productions rates, how Dell manages their
inventory, which is the quality model followed by the company, which is the human resource strategy to finalize with conclusions and reflections.
2 Dell Company
2.1 Vision
“Fully integrate environmental stewardship into the business of providing quality products, best-in-class services, and the best customer experience at the best value”
2.2 Mission
“Create a company culture where environmental excellence is second nature”
2.3 Operations Strategy
Identify the operations strategy of Dell is go almost in all the main activities of the company where operations is relevant. Under this perspective, the list of strategies is related to some areas of operations inside of the company: Be the greenest technology company on the planet and the first computer company to achieve carbon-neutral operations by the end of 2008 Continue leadership with the climate strategy and global recycling programs Partner with customers in
References: Adriano O. Solis, P. (2001, 05). The University of Texas at El Paso. Retrieved 06 01, 2009, from http://utminers.utep.edu/solis/NAPM%20%20El%20Paso/Criterion%20Articles/Academic%20Advisor%27s%20Corner%20may%202001.doc Dell. (n.d.). Dell and the Environtment. Retrieved 06 01, 2009, from Dell and the Environtment: http://www.dell.com/content/topics/global.aspx/corp/environment/en/prod_design_main?c=us&l=en &s=corp Dell. (n.d.). Dell at a Glance. Retrieved 06 01, 2009, from Dell at a Glance: http://www1.ap.dell.com/content/topics/topic.aspx/ap/corporate/en/factsheet/index?c=au&l=en&s=c orp&~section=000 Dell. (2008). Dell Corporate Responsibility Report. Dell (Director). (2007). DELL FactoryTour (http://www.youtube.com/watch?v=EEhNkzdKyrw) [Motion Picture]. Dell. (n.d.). DELL WINS TOP AWARDS IN QUALITY MANAGEMENT OF CHINA ELECTRONICS INDUSTRY . Retrieved 06 01, 2009, from DELL WINS TOP AWARDS IN QUALITY MANAGEMENT OF CHINA ELECTRONICS INDUSTRY : http://www1.ap.dell.com/content/topics/topic.aspx/ap/corporate/en/pressoffice/2005/cn/2005_08_11 _cn_000?c=cn&l=en&s=corp Gross, D. (2005, 08 30). Slate. http://www.slate.com/id/2125297/ Retrieved 06 01, 2009, from Is Dell Dying?: Sovereing Publications. (n.d.). Sovereing Publications. Retrieved 06 1, 2009, from Sovereing Publications: http://www.sovereign-publications.com/dell.htm