of Business &
MBA / MSc Marketing
Market ing Management
Assignment Type Written assignment
Word Limit 3000 words
Student Intake Intake 6
Issue Date 18 Feb. 11
Submission Date 28 Mar. 11
Internal Verifier Kulbir Basra
Plagiarism When submitting work for assessment, students should be aware of the LSBF guidance and regulations in concerning plagiarism. All submissions should be your own, original work.
You must submit an electronic copy of your work. Your submission will be electronically checked.
The Harvard Referencing System must be used. The Wikipedia website must not be referenced in your work.
On successful completion of this assignment you will be able to Develop a managerial, rather than a descriptive, appreciation of issues related to marketing management.
Examine critically advanced theoretical frameworks.
Integrate the theoretical, conceptual and analytical considerations of marketing management.
At the end of the course, you will have mastered a range of methods and techniques and have a clear appreciation of their theoretical and empirical foundations, range of relevance, applicability and limitations. Scenario
Kotler describes marketing as ‘the process by which companies create value for customers and build strong relationships in order to capture value from customers in return.’ To do this successfully, firms need to embrace a culture of market orientation and put the customer at the forefront of everything they do. Communication of the marketing strategy and plan across the organisation plays a vital part in making this happen. Guidelines
Your work should include an appendix, maximum 2 pages of A4, with a background to your chosen organisation
Use 12pt font size Arial, with 2.5cm margins and double spacing References, table of contents,...