Operations Maangement Assignment Guideline

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UOS MBA PGBM 03 – OPERATIONS MAANGEMENT ASSIGNMENT GUIDELINE

COVER PAGE
EXECUTIVE SUMMARY
TABLE OF CONTENTS

1.0 INTRODUCTION
State the objectives & scope of your report
What you are going to investigate and how it contributes to corporate or business strategy. •Recommendations for improvement.
First line eg: “This report analyses………….”

1.1BACKGROUND OF COMPANY / DEPARTMENT
When was it established?
Core business activities / processes
Product/service range
Some recent financial highlights.
Company’s / Department’s Strategy support overall corporate strategy

2.0TARGET MARKET
Describe who the company’s target market is
What are the key segmentation variables?
Outline key customers’ expectations/objectives.
oProduct performance?
oProduct design?
oPricing?
oDelivery?
oetc

3.0 OPERATIONS
Outline the operations process (with input, process & output diagram) •Identify the transforming, transformed resources & outputs •Analyze the 4Vs
Outline the 5 performance objectives.
Describe type of process and why (project, jobbing, batch, mass, continous) •Discuss Capacity of operations (rate, bottlenecks)
Outline the operations strategy. (summarize above with the strategy used and discuss whether this meets customer expectations or not) •For services use
oSERVQUAL model (Parasuraman, et. al., 1988)
oFlawless performance, moments of truth & service gaps (Lovelock, xxxx)

For products use:
oZero defect
oTQM
oKanban, Jidoka, Poke Yoke, 5S, muda, 6 sigma (lean manufacturing) oAutomation, robotics.
oSCM – supply chain management
oetc
Highlight any shortcomings.

4.0 MATCHING OPERATIONS WITH CUSTOMERS EXPECTATIONS
Summarise what are some good and bad matches ie strengths and weaknesses •Summarise with diagram
For products / service you can use 7Ps as comparison

5.0 CONCLUSION
Summarise the major findings of your report,
Restate the major benefits and weaknesses...
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