Operation Strategy Research Paper

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  • Published : May 27, 2013
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1.0 Synopsis

In this competitive world, accessing to competitive advantage is very important. Effective supply chain management (SCM) has become a potentially valuable way of securing competitive advantage. This case study identifies five dimensions of SCM practice (strategic supplier partnership, customer relationship, level of information sharing, quality of information sharing, Internal Lean Practices) and tests the relationships between SCM practices, competitive advantage. In this case study on Toshiba Global Commerce Solutions Singapore Pte Ltd (TGCS), the effect of Supply chain management on competitive advantage was made clear in accordance with description and in the form of a conceptual model. Finally, on the basis of SWOT analysis and recommendations and plans of actions, the effect of supply chain management on competitive advantage was success.

2.0 Introduction

From industrial revolution onwards, TGCS has been seeking the promotion of their competitive advantage to increase their profiles and shareholding. TGCS had identified the problems such as lack of internal lean practices such as high operating costs in Singapore office, lack of strategic in supplier partnership, lack of customer relationship management, lack of internal communication and information sharing. (Quality of Information sharing).and increasing costs cause competitive advantage to be more important among companies in Singapore. All of these problems will be will be explaining in details in the SWOT analysis phase under the company weaknesses known as the operation strategy issues. TGCS must have more expansive views about themselves and their environment in order to improve their competitive business environments. TGCS tries to review their managerial patterns and to find basic solution so that they can access to competitive advantage.

One of the new solutions for accessing to competitive advantage is supply chain management that in recent years many managers and executive team have paid attention to it and its application is increasing. (Hassan zadeh & Jafarian, 2010, p.6) define supply chain management by analyzing concepts into both supply chain and supply chain management terms. Supply chain consists of all activities related to circulation and exchange of goods from raw materials and product delivery to. Final consumers and its informational cases. Supply chain management means to integrate these activities through improving chain relationship in order to access stable competitive advantage. (Stedler & kilger , 2003,p.11) to gain these goals, supply chain management consists of styles in which strategic supplier partnership, customer relationship, information sharing level, information sharing quality and internal lean practices are the most important ( li et. Al, 2005, p.621). in which play an important role in accessing to competitive advantage.

3.0 Company Background

Toshiba Global Commerce Solutions (TGCS) is the formal name of the business created when Toshiba TEC acquired IBM’s Retail Store Solutions overall business operation functions globally, including development, sales and related in-store maintenance. IBM maintains a 19.9 percent stake in the business. Toshiba Global Commerce Solutions is an IBM Premier Business Partner for Smarter Commerce. The business is led by Steven D. Ladwig, former general manager of Retail Store Solutions and now President and CEO of Toshiba Global Commerce Solutions. The former IBM RSS executive team has been maintained and expanded following the move to Toshiba. The company is headquartered in Research Triangle Park, N.C., with sales offices throughout the world. There are approximately 1,000 employees working for Toshiba Global Commerce Solutions. TGCS does business in 114 countries worldwide. TGCS’s solution portfolio spans a comprehensive range of store technology, from point-of-sale terminals to digital signage, from retailed-hardened operating systems to...
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