Operation of Resort

Topics: Tourism, Marketing Pages: 7 (2153 words) Published: February 23, 2011
The Operation of Accredited Resort in Nasugbu Batangas

Resorts are classified in different categories based on the services that they offer accredited by the Department of Tourism in the Philippines. Accreditation is a certification issued by the Department of Tourism that the standards in the operation of the establishment concerned to ensure safety, comfort and convenience of tourist.

A first class municipality of the province of Batangas, Nasugbu is a short distance (about 70 kms) from the province’s capital Batangas City. The municipality is accessible by tourists coming from Metro Manila, roughly 100 kilometers in distance, via Tagaytay City. Nasugbu is located on the eastern coast of Batangas adjacent to mountains with rolling terrain and gentle slopes providing the inhabitants with rich fields which are very conducive to agriculture life. Two of the main industries of the town is farming and aquaculture. When one visits the town, fields of rice, corn, coconuts and vegetables dot the countryside. Nasugbu had a tourism industry known primarily fotr the beaches. Before Boracay and other places became fashionable, Nasugbu was one of the traditional destination tourists headed for during Holy Week and other holidays. Its proximity to Manila still makes it a popular and practical choice. Hiking in the mountains and virgins forest around Nasugbu is also recommended activity.

Nasugbu prides itself in having some of the Philippines' finest beaches. Blessed with clear blue waters, coves and white sands are Ampay, Baklas Point, Bamboo, Jamilo Cove, Maya-Maya, Natipuan, Pinamaltakan, Pinagdakutan, Punta Buri, Punta Fuego, Taytayeng Munti, Tali and White Sands. Resorts along the shore, among them the luxurious White Cove Hotel and Resort, provide comfortable accomodations and dining facilities. White Cove is being developed into an upscale vacation community and a world-class destination for high-end local and foreign tourists. It features hotel and residential condominium units with a spectacular view of the sand and the sea. The Hotel will have a banquet hall and a convention center, among others. It is envisioned to cater to both local and international leisure and convention markets. Some resorts offer a wide range of watersports. The cove gardens of Maya-Maya will surely delight diving enthusiasts. With a variety of colorful marine life, it is one of the Philippines' best dive sites. The resorts along Apacible Boulevard are favored by Nasugbueños for relaxation or watching the setting sun which produces a dazzling tapestry of orangey and reddish hues. The boulevard experienced a boom in the 1980's when Nasugbu businessman John Ilao put up Johndel Beach Resort. Others followed suit and now there are a variety of facilities catering to a range of budgets. Among the boulevard's notable resorts are Mariner's Beach Resort, Alix Beach Resort, Costa Briza Lanai, Esther's Beach Resort, Feast of the Tabernacle Beach Resort, Fiesta 2000 Resort and Restaurant, Freddie Reyes Beach Resort, La Alpae Beach Resort, La Carleo Beach Resort and Restaurant, Maligaya Beach Resort, Marlou Beach Resort, Maryland Beach Resort, Nayon Sa Villa Rebekah Resort & Restaurant, South Bay Breeze Resort, Shorebirds Beach Resort, and Vitug Beach Resort.

Nasugbu has 30 resorts, 24 are public and 6 are private resorts. Many resorts in Nasugbu are accredited by Local Government Unit (LGU) and only 1 resort was accredited by the Department of Tourism. The Maya-Maya Reef Club Resort and Sanctuary Spa together with its sister company, Maya-Maya Yacht Club, Inc. is Manila's closest Clearwater Resort Spa and Marina located in Brgy. Natipuan, Nasugbu, Batangas.

Review of Literature

Operating Beach Resort. According to Rosewood Hotels and Resorts, a resort provides ample opportunity for guests to relax in picturesque surrounding. It is a place used for relaxation or recreation, attracting visitors for...
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