Operation Management Models

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PGBM03 - Operations Management

PGBM03 - Operations Management

Domino’s Pizza

Module Leader: Dr. Tie Xu
Module Tutor: Tom Cuthbertson

Name: Mohammad Junaid Iqbal
Student ID: 099025265
Programme: MBA Finance

Date: 16th January 2012
Words:

Domino’s Pizza

Module Leader: Dr. Tie Xu
Module Tutor: Tom Cuthbertson

Name: Mohammad Junaid Iqbal
Student ID: 099025265
Programme: MBA Finance

Date: 16th January 2012
Words:

(2012-2013)
(2012-2013)

Table of Content

1. Introduction

2.1 Company Profile
2.2 Corporate Vision
2.3 Operational Strategy
2.4 Competition
2.5 Report

2. Product & Production Process

3. Conclusion & Recommendations

4. References

Introduction
1.1 Company Profile
* Domino's Pizza is a world known company that is considered to be experts in this field of the food industry. Domino’s Pizza niche approach to the market has made them achieve great customer loyalty across the globe. Their desire for providing quality products has got them several awards and records in this field. The organization orientates in a unique manner than its competitors which is the reason for its success as well. Domino’s around the world has around 9500 stores operating in more seventy five countries since its start in the 1960’s. Domino’s head quarter which is based in Michigan, USA keeps the total control of delivering the raw materials to the master franchises (Figure - 1) and administers quality of them as well. * Figure 1 – Domino’s franchise model in UK.

Figure 1 – Domino’s franchise model in UK.
1.2 Corporate Vision

The Domino’s tends to focus on the following vital areas: * Outsmarting the competition in the market.
* No compromise on quality of products.
* Service provided to the customer to the best.
* Figure 2 – Domino’s: Corporate Vision
Figure 2 – Domino’s: Corporate Vision
Achieving customer loyalty at any case.
The company’s focus makes it easy for its franchises on working and achieving targets which eventually increases Domino’s business..

1.3 Operational Strategy

Domino’s operational strategies main focus is to provide good service and quality to its customers: * Minimizing Operation Costs: Minimizing the operational costs by making efficiently processing stores. (Further elaborated in Part 2 of this report) * Strategic Position of Stores: To reach out to its customers as quickly as possible to maximise sales and loyalty. * Designing of Stores: Creating product orientated stores so that employees and customers both can be facilitated and served as quickly as possible. (Further elaborated in Part 2 of this report) * Efficiency: Implementing an effective operating system which in actual terms helps and assists the production process. (Further elaborated in Part 2 of this report). * Domino’s Pulse Till Systems: Usage of Domino’s Pulse System to enhance day to day operations, to help in reduction of expenses and time consumption. * Innovating Products & Processes: Promotion of innovation that can increase the value and the productivity of the whole operating process. * Precise Menu: Maintaining a dedicated menu that is designed to present a quality attraction to its customers and minimizing order errors and speeding up order taking and food preparation processes. * Evaluation Program: Auditing programs are conducted to make sure that the franchises are working to meet customer satisfaction whilst achieving the goals of the company.

1.4 Competition

Domino’s is the leader of the market when it comes to delivering food to your doorstep in United Kingdom (Figure 7). It has the highest market share amongst various company is operating in this sector for example Perfect Pizza Holding Ltd. This contribution in sales is due to the fact other pizza companies do not provide a delivery as quickly and efficiently as...
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