Operation Flood

Topics: Milk, Dairy, Dairy farming Pages: 3 (824 words) Published: June 23, 2012
Operation Flood was a rural development programme started by India's National Dairy Development Board (NDDB) in 1970. One of the largest of its kind, the programme objective was to create a nationwide milk grid. It resulted in making India the largest producer of milk and milk products, and hence is also called the White Revolution of India. It also helped reduce malpractices by milk traders and merchants. This revolution followed the Indian Green Revolution and helped in alleviating poverty and famine levels from their dangerous proportions in India during the era. Introduction

Operation Flood has helped dairy farmers, direct their own development, placing control of the resources they create in their own hands. A 'National Milk Grid', links milk producers throughout India with consumers in over 700 towns and cities, reducing seasonal and regional price variations while ensuring that the producer gets a major share of the price consumers pay. The bedrock of Operation Flood has been village milk producers' cooperatives, which procure milk and provide inputs and services, making modern management and technology available to members. Operation Flood's objectives included : * Increase milk production ("a flood of milk")

* Augment rural incomes
* Fair prices for consumers
Programme implementation
Gujarat-based co-operation "Anand Milk Union Limited", often called Amul, was the engine behind the success of the programme,[citation needed] and in turn became a mega company based on the cooperative approach. Tribhuvandas Patel was the founder Chairman of Amul, while Verghese Kurien was the chairman of NDDB at the time when the programme was implemented. Verghese Kurien, who was then 33, gave the professional management skills and necessary thrust to the cooperative, and is considered the architect of India's 'White Revolution' (Operation Flood). His work has been recognised by the award of a Padma Bhushan, the Ramon Magsaysay Award for Community Leadership,...
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