Strategic Marketing Management - Advanced (MKT-443)
Masters in Business Administration
Northern California University
19 January 2010
Discovering Product Assortments Online
Most companies manufacture a wide range of products that they then offer to consumers. How companies that offer multiple products and product lines manage those offerings is of extreme importance to the overall success of the company.
• Procter & Gamble [ www.pg.com ]
• Kraft Foods [ www.kraft.com ]
• Gillette.com [ www.gillette.com ]
• General Motors [ www.gm.com ]
• General Mills [ www.generalmills.com ]
Using the Internet, visit one of the corporate sites listed above. Browse through the site and find where they discuss their product offerings. How have they defined their product mix? How many different product lines do they offer? Discuss both the breadth and depth of the product mix. Pick three of their products and tell which type of product they are (convenience, shopping, or specialty) and why the company produces that type of product.
Using the Internet, visit one of the corporate sites listed above. Browse through the site and find where they discuss their product offerings.
The corporate site I have visited is www.generalmills.com ,,,,,, General Mills, Inc. (NYSE: GIS) is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green Giant, Old El Paso, Häagen-Dazs, Cheerios, Lucky Charms and Wanchai Ferry. Their brand portfolio includes more than 100 leading U.S. brands and numerous category leaders around the world. They product food like Baking mixes, Breakfast cereals, yogurt, refrigerated dough, soup, pizza, snack foods, ice cream, soy products, vegetables, flour, and other food products... I think it’s a great com , I found that :
*When NASA astronaut Scott Carpenter launched into space on Mercury capsule Aurora 7 in 1962, he was carrying with him the first solid space food – small food cubes developed by Pillsbury’s research and development department. Taking Pillsbury scientists more than a year to develop, space food cubes were followed by other space-friendly foods, such as non-crumbly cake, relish that could be served in slices, and meat that needed no refrigeration. *The first venture General Mills took into the toy industry was in 1965. The company bought Rainbow Crafts, which was the manufacturer of Play-Doh. General Mills' purchase of the company was substantial because it brought production costs down and tripled the revenue.
How have they defined their product mix?
General Mills makes every effort to stock our items at your local grocery store. Unfortunately, not all of our items are available at all stores. If the consumer can't find one of thier products at your favorite place to shop, use thier site to help locate it nearby. by follow the steps in thier site.
And the consumer can find their products by searching at the main page site under main13 brands: (Baking Products - Cereals- Dough / Pastries - Fruit - Ice Cream - Meals - Organic / natural - Pasta - Pizza - Snacks - Soup - Vegetables and Yogurt ) How many different product lines do they offer?
Answer: They has 13 brands ,,
Baking Products - Cereals- Dough / Pastries - Fruit - Ice Cream - Meals - Organic / natural - Pasta - Pizza - Snacks - Soup - Vegetables and Yogurt
General Mills will provide:
• 60 million servings of ready-to-eat cereals
• 5 million cups of Yoplait yogurt products
• 5 million Pillsbury cookies
• 2 million pounds of Green Giant vegetables
• More than 1 million servings of Häagen-Dazs ice cream • Betty Crocker
• Big G cereals
• Big T Burgers...
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