After the mobile revolution in the first decade of the 21st century, a new revolution is underway n the second: that of online retail or online shopping in India. In this digital world, everything is going ONLINE. From finding a perfect match for yourself, to sell out your house’s furniture, to buy your favorite book. With the introduction of online book selling portals, the only thing you’ll spend is your time and effort on reading and enjoying the book you ordered. These contemporary, efficient and convenient stores offer a wider variety and greater convenience that their offline counterparts. The books are categorized into various sections which ease your search. It includes business and autobiography, management and music, comic and graphic novels, fiction and non-fiction, literatures and computers, health and fitness and many more. The section also has a search bar which gives users ease to search for books by its title, author or its International Standard Book Number (ISBN). “For customers, the online bookstore market has changed significantly. Now you can browse through a series of online stores, compare the prices before taking a decision”, says corporate executive Shagun Chaudhary, who regularly buys books online. The online shopping sites are able to compete with conventional physical stores owing 5 major factors: * The convenience of shopping from home
* Great discounts offered
* Wide variety to choose from
* Easy payment modes like Cash-On-Delivery
* Free Delivery at your doorstep
On the other hand, the only sphere where offline stores score over the online ones is to allow you to look into many books but buy few. You can view the content for a longer period of time before deciding to buy it.
An autonomous university’s Lecturer Yadvee talks about her positive impression over bookstores “In fact; I have seldom come out of the store empty handed. According to me, there are...