ONLINE SOCIAL NETWORKS IN THAILAND:
PRIVACY BEHAVIOR AND CONCERN
SUBMITTED IN BUSINESS RESEARCH SUBJECT
FOR THE DEGREE OF MASTER OF BUSINESS ADMINISRATION
IN THE GRADUATE SCHOOL OF THE
GRADUATE SCHOOL OF BUSINESS
THE SOCIAL NETWORK
1.1 Background of the topic
The social network is the type of community between peer to peer occurring through the Social Networking Sites (Curtis, 2011). The Brief History of Social Media: Retrieved from University of North Carolina website: http://www.uncp.edu/home/acurtis/NewMedia/ SocialMedia/SocialMediaHistory.html. The core idea of social network is to providing an opportunity to exchange the knowledge and information between distance end user. New Era of the communication start on the internet which tons of information available for other to take the advantage. Social Network Sites is the middle for the member to interact with each other. Newsday, the most popular Social Network Sites like Facebook, LinkedIn and Twitter provide ‘Self-expression’ services to the members. People who familiar with technology and Internet mostly familiar with Social Network Sites too. There is an avatar to represent each member but user must input personal information into that avatar to identify them with avatar. Not only personal information of member that can be detected, the information while interaction is occurring also can be detected by specific software name ‘Web crawler’ which state by Ying Ding, Elin K. Jacob, James Caverlee, Michael Fried, and Zhixiong Zhang (2009). Profiling Social Network: Retrieved from D-lib Magazine website: http://www.dlib.org/dlib/march09/ding/03ding.html. That is where the personal information of the member flows on the internet. The privacy law in Thailand might not strict like to most developed countries such as US or EU. There are many of research about the privacy on the social network that conducted in country that has different privacy law comparing to Thailand. The awareness of privacy has been changed by the change of technology or globalization. Moreover, the social network became more popular nowadays and there are many users that need the security of their personal information. The crawl discovered 1,768,197 users and 6,325,306 social links (Isdal, 2012). Most of the Social Network Sites provided an option to allow user to customize their setting to match with their needs.
Socialbaker website claimed that Thailand has 70 million population and 17 million are the Facebook’s user; Thailand Facebook Statistics. Retrieved from http://www.socialbakers.com/facebook-statistics/thailand. The research is focus on privacy behaviors on the Social Networking Sites in Thailand. Bangkok, Thailand was chosen because it is the capital city of Thailand that easily to collect data of Social Network user and Thailand has different privacy concern compared to the developed country that has broad of research. The objective of this research is to increase awareness of privacy of Social Network user to protect their personal information and guide people to use the privacy function on the Social Network provider.
1.1.2 History of Social Network
Social media are Internet sites where people interact freely, sharing and discussing information about each other and their lives, using a multimedia mix of personal words, pictures, videos and audio (Curtis, 2012). The type of Social media is depending on the purpose of Social Network Sites or type of users. The Social Network Sites including both of individual and groups of user are based on the same pattern. The interaction between Peer to Peer is for exchange the information in various types of data (Curtis, 2011). Social Network Site is the web-based services that providing a profile to their member on the site and connects the online profile to the network that...
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