Identify the critical factors that influence the online shopping pattern for
consumers of Apparel products in Bangladesh.
Md. Iftekharul Amin
Course Instructor (M609 - Market Research)
Monamee Afroze Ishika (Roll: 119, MBA 46 D) Priyom Mozumdar (Roll: 124, MBA 46 D) Mohammad Zulqar Nayen (Roll: 126, MBA 46 D) Mir Zahidur Reza (Roll: 160, MBA 46 D)
Institute of Business Administration
University of Dhaka
April 21, 2013
TABLE OF CONTENTS
Statement of Problem: 2
Objectives of the Research:2
Quality Control Plan:5
What is Online Shopping?7
What influence the Consumers? :8
Online shopping pattern for Apparel Products: 10
Online Shopping in Bangladesh: 11
Data Analysis Plan13
Hypothesis on consumers’ demographic and psychographic characteristics13
Hypothesis on the consumers’ relationship with e-commerce sites14
Time Plan for Research Work15
Reference and Bibliography22
Online purchasing is not entirely a new concept in the market. It has been persistent in the background ever since the Internet was commercially available to the public. Many companies have utilized the Internet as a channel for fashion retail marketing (Murphy, 1998). The significance for retailers to having a web site is that a web site is informational and transactional in nature (Murphy, 1998). The top categories of Online Sales according to ComScore Networks, (Freedman, 2002) are:
•Computer Hardware and Software
•Apparel and Accessories
•Books, Music and Movies
•Home and Garden
•Health and Beauty
•Toys and Games
In a general view most consumers are still in heavy favor to shopping in stores. There are a number of reasons why consumers are discouraged to shop for clothing online. But the percentage of people purchasing clothing online is rising and it shows no signs of stopping. The factors that are influencing the online shopping pattern for Bangladeshi consumers can also be the determinant factors for the apparel shopping through online. A structured researched can be conducted to identify the critical factors that influence the online shopping pattern for consumers of apparel in Bangladesh.
Statement of Problem:
The internet has revolutionized the lives of millions of its users since its inception. Our research explores one aspect of this revolution that is the growing use by businesses and individuals as a retail channel for apparel shopping in Bangladesh. Apparel Shopping is special in a sense that many predicted it would be difficult to sell online. There are several critical factors that influence the buyers to go for online shopping for apparel product through different websites. Thus this descriptive research intends to identify these influential factors on Bangladeshi consumers for online apparel shopping.
So the problem statement for this research is ‘Identify the critical factors that influence the online shopping pattern for consumers of apparel products in Bangladesh.’
Objectives of the Research:
This research work on online shopping pattern for apparel products for Bangladeshi consumers will be conducted based on two categories of objectives. They are,
•Broad Objective: This research will be conducted to identify and analyze several important factors which influence the online shoppers in Bangladesh who do apparel shopping online.
• Specific Objective: The specific objectives of this study includes,
o To identify if demographic factors of consumer has any influence on online apparel shopping
o To identify if psychographic factors of...