Online Shopping

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Research methodology
Assignment – 1

“Student’s perception towards online Shopping in Lovely Professional University”

Submitted to:
Prof. Mandakini Paruthi Submitted by:
Anjalika Malik
Reg. No- 11202627
Roll No- B46

CONTENT

* Abstract
* Keywords
* Introduction
* Objectives of the Study
* Literature Reviews
* Research Methodology
* Conclusion
* References

ABSTRACT
Online shopping or online retailing is a form of electronic commerce which allow consumers to directly buy goods or services from a seller over the Internet without intermediary service. Other names for an online shop are: e-shop, e-store, Internet shop, web-shop, web-store, online store, and virtual store. The concept of an online shop evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping center; the process is called business-to-consumer (B2C) online shopping. In the case where a business buys from another business, the process is called business-to-business (B2B) online shopping. The largest of these online retailing corporations are E-Bay and Amazon.com, both of which are based in the United States. The present study has made an attempt to identify the factors which affect the purchasing behaviour of customers towards online shopping.

Keywords
Consumer’s Attitude, Electronic Commerce, Internet, Online Shopping, Security & Privacy.
Introduction
Online shopping has become a popular way for consumers. This new innovative pattern of shopping not only brings a great number and wide range of merchandise to consumers; it also offers a huge market and numerous business opportunities. In the past twenty years, we have witnessed the rapid development of the Internet and the geometric growth of the Internet users. Internet is rapidly becoming the main tool for communication and business convenience. With a growing number of households turning towards the Internet and the world of e-commerce to shop, invest, make payments, and do online banking, new technological advancements will have to come about to make these transactions secure. Shopping online offers lots of benefits that one will not find shopping in a store or by mail. The Internet is always open — seven days a week, 24 hours a day — and bargains can be numerous online. With a click of a mouse, one can buy an airline ticket, book a hotel, send flowers to a friend or purchase favourite fashions. But sizing up your finds on the Internet is a little different from checking out items at the mall. Recent surveys have found that the number of people who shop online around the globe is increasing dramatically.

OBJECTIVES OF THE STUDY
1. To examine student’s perception towards online shopping. 2. To study why students prefers online shopping.

LITERATURE REVIEW

Bhatt & Bhatt (2012) A primary survey of online shoppers was conducted in Ahmadabad and consumer perceptions were analyzed using factor analysis and Analysis of Variance (ANOVA) test. The paper has found that ease/attractiveness of website, service quality of website and website security are the three dominant factors which influence consumer perceptions regarding their online purchasing experiences. Hence, businesses which focus on these three factors can attract more clicks. Also, the paper has proved that these factors are related to the various types of consumers classified as trial, occasional, frequent and regular (based on their frequency of purchase). The authors have found that regular buyers are most...
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