BACKGROUND OF THE STUDY
Flash marketing is a web-based business model selling coupons which applies a big rate of discount and amenities in a limited number and time period. It is also known as "one deal a day" or "social commerce". Recently, there have been a lot of these flash marketing websites launching and its market has been expanding.
Filipinos are among the most active in the Asia-Pacific region in using the Internet for product research, but only 34 % have made purchases online in the past month compared to 62 % in the Asia-Pacific and 49 % globally, according to a study conducted by market research firm Nielsen.
Group Buying Websites
Here is some List of Group Buying Websites in the Philippines: * Ensogo- Living Social Phil.
* Cash Cash Pinoy
* Deal Dozen
* Metro Deal
* Deal Spot
* My Deluxe City
* Deal Amigos
* Deal Grocer
* Deals Di Ba
These sites have contributed to a shift in consumer behavior and this along with advancements in technology and social media have led to new norms around how consumers buy and look for deals.
The Daily Deal Market is Becoming Impossible to Ignore
Starting as a new form of marketing for small businesses, daily deals have gained significant traction and become impossible to ignore — and in the process, become a business of their own.
How Big Are They?
* As of 2013, there were over 426 daily deals providers competing in the Philippines. *
Philippine Daily Deal Market Overview
Here are some of the well known groups buying sites in the country (not arranged in any particular order): 1. CashCashPinoy - www.cashcashpinoy.com/
CashCashPinoy was established in 2010. The inspiration behind the Internet company started when the people behind the site were out looking for good bargain sources in the mall. During their bargain hunt, they realized that shops were offering same items at different prices. The group decided to set up an online platform to offer Filipinos different products and services at discounted prices which led to the rise of CashCashPinoy. Office: 8/F Lepanto Building, Paseo de Roxas, Makati City, Metro Manila 2. Groupon Philippines - www.beeconomic.com.ph/
Groupon was first launched in the U.S. in November 2008. The Internet company reached $1 billion sales in just a matter of seventeen months. The company was featured on Forbes magazine in August 2010 and was listed as one of the Top 50 websites of 2010 in TIME magazine. Groupon has active subscriber base in forty five countries. Groupon Philippines was established in February 2011. It is owned and operated by Beeconomic Philippines Inc. The site offers daily deals in selected cities across the country. Groupon Philippines offers wide range of shopping and getaway deals. Office: 1D La Fuerza Plaza 1, 2241 Don Chino Roces, Makati City, Metro Manila Contact number: 720-5929
3. MetroDeal - http://www.metrodeal.com/
MetroDeal was launched in early 2011. The Internet company has sold over 500,000 deals in the past 6 months. It offers wide range of shopping and travel deals. Office: The Enterprise Center, 18F Tower 1, 6766 Ayala Avenue cor. Paseo De Roxas Makati City, Metro Manila
Contact numbers: 218-2956 / 904-7318 (Mondays-Fridays, 9am to 6pm) 4. Deal Grocer - www.dealgrocer.com
Deal Grocer features exclusive, limited-time deals on various products and services from best merchants across different cities in Asia. Another group buying site called Pakyaw has partnered with Deal Grocer. Office: 4304, 43F China Resources Building 26 Harbour Road, Wanchai Hong Kong (no listed Philippine office address) Contact numbers: Philippines: +63917 5GROCER, HK: +852 94356390 5. Ensogo - www.ensogo.com.ph
Ensogo was incorporated in 2009 in Thailand. The company was established in Manila in July 2010. It offers consumers discounted online deals in selected cities across the...