• Consumer oriented
• Sales force oriented
• Retailer oriented
Advantages of Sales Promotion - Importance to Consumers
|Increased Buying Confidence - Distribution of free samples is probably the fastest and best way through which manufacturers can | |push consumers to try a product. Once satisfied with the quality of the sample product, consumers become more confident about | |buying a new product. | |Reduced Rates - During promotional campaigns, companies offer their products at discounted rates. Consumers like to make use of | |such occasions to buy larger quantities of such products. |
Advantages for Producers and Manufacturers
• Entering New Markets - Sales Promotion campaigns enable manufacturers to capture new markets. • Controlled Expenses & Measurable Results - Producers have direct control over sales promotion campaigns and this enable them to make sure that there are no undue wastages in the...