Almost every Company uses Sales Promotion techniques at some stage of the product life cycle since sales promotion techniques provide a strong incentive to BUY!
Generally, there are 3 modes of Sales Promotion -
• Consumer oriented
• Sales force oriented
• Retailer oriented
Advantages of Sales Promotion - Importance to Consumers
|Increased Buying Confidence - Distribution of free samples is probably the fastest and best way through which manufacturers can |
|push consumers to try a product. Once satisfied with the quality of the sample product, consumers become more confident about |
|buying a new product. |
|Reduced Rates - During promotional campaigns, companies offer their products at discounted rates. Consumers like to make use of |
|such occasions to buy larger quantities of such products. |
Advantages for Producers and Manufacturers
• Entering New Markets - Sales Promotion campaigns enable manufacturers to capture new markets.
• Controlled Expenses & Measurable Results - Producers have direct control over sales promotion campaigns and this enable them to make sure that there are no undue wastages in the... [continues]
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