Online Sales Promotion

Continues for 7 more pages »
Read full document

Online Sales Promotion

By | November 2010
Page 1 of 8
The term Sales Promotion broadly refers to all those promotional activities which are undertaken to stimulate interest, trial or purchase of a product by the end user or other intermediaries in between. Besides advertising and personal selling, all other activities undertaken to promote a product can be classified under sales promotion! | |According to the Institute of Sales Promotion, "Sales Promotion comprises that range of techniques used to attain sales or marketing objectives in a cost effective manner by adding value to a product or service either to intermediaries or end users, normally but not exclusively within a defined time period." Almost every Company uses Sales Promotion techniques at some stage of the product life cycle since sales promotion techniques provide a strong incentive to BUY! Generally, there are 3 modes of Sales Promotion -

• Consumer oriented
• Sales force oriented
• Retailer oriented

Advantages of Sales Promotion - Importance to Consumers

|Increased Buying Confidence - Distribution of free samples is probably the fastest and best way through which manufacturers can | |push consumers to try a product. Once satisfied with the quality of the sample product, consumers become more confident about | |buying a new product. | |Reduced Rates - During promotional campaigns, companies offer their products at discounted rates. Consumers like to make use of | |such occasions to buy larger quantities of such products. |

Advantages for Producers and Manufacturers

• Entering New Markets - Sales Promotion campaigns enable manufacturers to capture new markets. • Controlled Expenses & Measurable Results - Producers have direct control over sales promotion campaigns and this enable them to make sure that there are no undue wastages in the...

Rate this document

What do you think about the quality of this document?

Share this document

Let your classmates know about this document and more at