An Undergraduate Research Proposal Presented to
the Computer Studies Department
College of Science
De La Salle University – Dasmariñas.
In partial fulfillment of the requirements for
the Degree of Bachelor of Science in
Anthony Bryle A. Poncio
Aubrey Rose C. Quisumbing
Reimark V. Mojica
1.1BACKGROUND OF THE STUDY
Auto supply or auto parts dealers are stores which sells variety of car parts. Some auto supply companies also offers services like car repairs or maintenance and even a car wash. Auto supply has a lot of product line to sell with; it’s either for the performance side (brake fluid, coolant, radiator, engine belts, oil filters, clutch disc, hoses) or the physical side (paintjob, tires, mugs, lights). Some stores are more into car accessories (car alarm system, central lock, sound systems, vinyl, etc.) or tires and mugs selling. Big scale companies tend to have all of these. JTU Auto Supply is a medium scaled company that sells car parts for performance and maintenance of the car. It has been running around 5 years since it was established January 2008. JTU Auto Supply’s name was derived from the initials of “Jessie T. Uy” who is the owner of the company. From the experience of its owner, Jessie T. Uy of being a taxi driver before, He got interested and came up lots of ideas about different car parts that make him successfully established JTU Auto Supply. JTU Auto Supply’s main colors are red and yellow because the colors are striking, attractive, and visible. The owner also likes the color red because he has Chinese blood. JTU Auto Supply is different compare to other medium scaled auto supply companies because they are keen on having a certain image. They are clean, organized, and has a good structure. An impression to the buyers in proving their tag line “Tapat sa Presyo”.
JTU Auto supply has five physical branches around Cavite located at Pag-asa subdivision which is its main branch, Buhay na tubig, along Molino road near SM Molino, Along Aguinaldo Highway and Salitran. Each branch is dependent on their main branch at Pag-asa. They provide varieties of products and selling five main product lines. These are replacement parts, performance, accessories, fluids and chemicals, and tools. The uses of these for the vehicle are for maintenances or performances. Under replacement parts includes air conditioning, battery and accessories, belts and hoses, body, trim and mirrors, brakes, charging and starting, engine parts, cooling, heating, exhaust fuel, emission, ignition, transmission, wiper and lot more. Under performance includes body styling components, oil, sealers, and additives, tuners, safety equipment and more. If you go for accessories it includes chrome, dress up, exterior and interior and also for trucks. If you need tools they have for body repair, diagnostic tools, electrical, lift equipment, gloves, work wear, safety equipment, tapes, books and manuals too. Under fluids they have windshield wash, A/C chemicals, antifreeze, de-icers, cleaners, brakes, battery chemicals, fuel system, gasket markers, remover, sealers, grease, lubes, adhesives, paint, body repair, maintenance chemicals, leak detectors and oils. Mr. Jessie T. Uy mentioned that they have approximately 15,000 products all-in-all and over a thousand each product line that they have. The main goal of the JTU business is to give its customers a trust and confidence to buy its products and services. To prove to its customers that JTU Auto Supply is dependable, clean, consistent and honest. For the future, they wanted to be like a convenience store and to franchise its business. This impressions and trusts JTU Auto Supply gives customers an attraction to come back. The tagline “Bringing services to your doorstep” means offering to the customers, a great services in terms of delivery of products. They have free...