Online Reservation System

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I. Review of Related Literature

The application of modern information technology dominated so far by the use of Internet websites and online reservation systems, gives competitive advantage to other with same establishment. However, the potential competitive advantage can be transformed into real advantage if only the websites have proper design. As a result, the advocator conducted research on the facts related to the system that might be helpful to its development.

The following are the gathered related proposed system:

Jeong et al. (2005) discuss the role of website quality in attracting online bookings and empirically test their proposed model with potential lodging customers. Authors indicate that information completeness and ease of use are important determinants of website quality.

Schegg et al. (2002) analyze Swiss hotel websites over different criteria and conclude that they provide static information and limited transactional functions. Law and Leung (2002) examine airfare reservation systems over attributes like information quality, system use, system quality, services quality, and customer loyalty. Their results show that North American-based websites outperform Asian-based ones.

Landvogt (2004) evaluates several online booking engines over 23 different criteria, like overall user friendliness, payment method, instant confirmation, reliability, and invoicing function among others. These criteria present some of system’s functions and design principles discussed further in current paper. Law and Wong (2003) find the three most important factors that contribute to a successful website, according to the on-line purchasers, are secure payment methods, different price ranges for products/services, and user-friendly system.

Law and Hsu (2006) assess the dimensions of hotel and room for rent websites (information regarding the reservation, facilities, contact details of the property, surrounding area and website management) and attributes in each dimension mostly valued by online users. Some of the most important website attributes are found to be the room rates, availability and security of payments (in the reservation information dimension), the location maps, and room amenities (in facilities information), telephone, address and e-mail (for contact information), transportation, and sights (for surrounding area information), and up-to-date information, multilingual site and short download time (for website management). So and Morrison (2004) apply similar criteria for website evaluation but they group them into technical, marketing, consumer perspective and destination information perspective criteria.

II. Review of Related Studies

The following are studies which are related to the proposed systems that will serve as a guide for the advocator in the development of the Online Inquiry and Reservation System (OIRS).

In the study of Landvogt (2004) defines online booking engines as tools to store, publish and update the dynamic data availability and prices, and additionally provide the users with a regular reservation process. A specific characteristic of the Online Reservation System (ORS) is that users can make and see the changes in reservation status online.

This differs ORS to online catalogues (or information providers, according to the terminology used by Järvelä et al., 1999), where users can only see descriptions and pictures of hotels or other room for rent, sometimes rates but they could not check availability and make bookings online. This means that all business models which provide the possibility for an online booking (electronic booking service, electronic travel agent, electronic market place, and flexible comparison shopping services) are compatible with the above mentioned definition of ORS.

Figure 1 presents the user value model of an online hotel reservation system.

WHO? Users with access rights
WHAT? Functions
HOW? Quality of software, website design and...
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