That's a fancy way to say that an online reservation system will let you accept bookings for your services online. There are three main reasons why you should at the very least consider putting an online booking system in place:
#1 It puts you a step ahead of your competition.
There's a multitude of tour and activity operators out there who have a website and enlist on Google Places, but very few already have an online booking system in place. By having an online reservation system, you're one step ahead of the game, tipping the scales in your favour when prospects research and compare your capabilities against your competitors.
Of course, the presence of an online booking system itself is not enough to make or break the sale. You still need to make sure the other aspects of your site (like imagery, for example) are in the best shape to minimise the amount of visitors that bounce off it.
#2 It's convenient and fast - for you and your customers.
Location is not an issue, and neither is time. The virtual set-up means you won't need to wake up at unholy hours to take booking calls from potential clients halfway around the world. While you dream of being the best damn tour or activity operator there is, people are going through the process of finding your site, browsing through its content, and making a booking.
Travellers veer towards tour and activity sites that support online bookings because not only is it easy, but they usually find some great discount deals, too. They can read up on your business, look at your options, and finally make a booking without being hassled by a pushy sales representative.
#3 It speeds up your cash flow.
The old barrier in the way of online payment systems was trust, but this is no longer an issue. The risk of credit card fraud or scam is...