Online Reputation Management

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  • Topic: Volume Two, Volume Three, Volume 4
  • Pages : 7 (1225 words )
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  • Published : February 1, 2013
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POPULAR
Is using Groupon to sell tickets a good idea?
01/04/11
Kirk L. Wakefield

Sponsorship
* Sponsorship
* Volume 7
* Issue 10
Mon, 10/03/2011 - 13:37
Bill Glenn
No Comments
INVEST IN ASSETS, FOCUS ON OUTCOMES
It’s easy to become enamored by the assets of a sponsorship property. Their marks have a certain luster, the digital signage really “pops” and those thousands of Facebook and Twitter followers offer incredible potential. It’s all nearly hypnotic. But before you start falling into a deep, deep sleep, wake up and remember it’s not about the assets. Sponsorships are about outcomes. There is a litany of important outcomes we could highlight, but three are especially relevant to a brand’s overall sponsorship success: 1. Connect to emotion,

2. Deliver meaningfully engagement, and
3. Create distinction.
Read More+
* Sponsorship
* Volume 7
* Issue 7
Wed, 06/29/2011 - 10:25
Danny Cooper
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WHAT METRICS DO SPONSORS WANT FROM AND ABOUT TEAMS? INTRODUCING THE SPORTS PROPERTY INDEX (SPI) Brands Require Better Data to Make a Sponsorship Decision
Companies spent an estimated $12 billion for all sports sponsorship deals in 2010, according to IEG. That was an increase from 2009 and a trend expected to continue this year. Leading brands now invest an average of $15 million in sports sponsorships annually. As spending increases, so does the desire for more detailed data. James Emmett, features editor of London-based Sports Pro magazine, contends that 90 percent of the time, knowing how a sports property ranks with a specific demographic is "absolutely crucial" to a potential sponsor. Brand executives now view sports marketing as an integrated function of the company’s overall marketing plan. They want specifics about who they will reach through a particular venue and who will be most impacted by messaging as it appears in a particular property. Read More+

* Sponsorship
* Issue 6
Thu, 06/02/2011 - 09:44
Wayne Guymon
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STRIKE WHILE THE IRON IS HOT
For those of us on the business side of the sports world, we know there is one thing that we have absolutely no control over: The play on the court (or field, ice, pitch, etc.). What we do have control over is how we prepare for, and take advantage of, the opportunities when our team is winning. After my first two regular seasons working at the NBA level, we were focused more on ping-pong balls than playoff games. I can definitely state that it’s a great transition to be selling for a team that isn’t worried about the results of the draft lottery. On top of that, factor in our franchise relocation, and being able to sell a winner equals an incredible opportunity. Read More+

* Sponsorship
* Volume 7
* Issue 4
Tue, 03/29/2011 - 11:12
Kern Egan
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SPONSORSHIP BRANDING: SETTING THE BRAND VISION
by Kern Egan, Principal, Richards Sports + Entertainment
As sports marketers, we easily focus on the sports part of our jobs and overlook the marketing aspect. This often can lead to misguided strategy and inefficient activation tactics that don’t give partnerships a chance to succeed. What we must remember as sports marketers is that marketing is the most important function of our jobs, and sports is the...
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