Online Promotion as an Alternative to Traditional Promotion Method for Pintoy

Topics: Search engine optimization, Trade fair, Advertising Pages: 4 (1557 words) Published: November 11, 2010
Internet promotion is a varied enterprise. There are several methods of online promotion, and each website owner has to choose the mix of methods that is best for his or her particular website. Just like before the used of traditional promotion are important to target customer and still be implement nowadays which give more impact and effect toward customer. As the world step forward, along with the improving of technology, the used of internet now is widely used to support traditional promotional method, as an alternative ways which online can target many more segment and area from nationwide. The promotional used by Pintoy via traditional method such as; Trade Shows where attending trade shows is an effective way to increase awareness of business to a targeted audience and provide with direct access to potential customers, who can get hands-on knowledge about business and its products or services. Attending a trade show will also enable Pintoy to identify trends in the industry and provide with information about competitors. Furthermore, it can give away products with company website address and encourage customers to complete forms for prizes, providing with valuable customer data. For Pintoy itself, they have made promotions via offline where they join a trade show which is Nuremberg Toy Fair 2010. Here they have been setup a booth to display their entire product. Pintoy highlight their booth which seems like most of the guests like was taken photo with Pintoy back drop. Another new idea they had were LCD monitor to run slide show of their products, movie clips, and some photos taken during the Toy fair, with light music to made their guest feel good when visited Pintoy booth.

The advantages by joining a trade show as Pintoy join the Toys Fair it can access to a larger number of potential customer and distributor at one time at one place. It also can give instant feedback as the potential customer and distributor may give comment on the product display...
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