Which one do UNA students prefer?
The purpose of this study is to analyze the traditional shopping method and the online shopping method to conclude which one UNA students prefer. We will also analyze the different factors influencing both methods.
Name: Christopher Benett
Major: Internet-Based Information Systems
Course: Research Writing and Presentation
Lecturer: Monique M.B. Emelina-Pieter MBA
Date: 30 April, 2010
Table of Contents
Importance of Study 4
Purpose of Study 4
University of the Netherlands Antilles 5
The Faculty of Law (JF) 5
The Faculty of Engineering (TF) 5
The Faculty of Social Sciences and Economics (SEF) 6
The Faculty of Arts (Arts) 6
The Faculty of Social and Behavioral Sciences (BSW) 6
Setup of Report 7
Literature Review 8
Problem Statements and Sub Problems 9
Shopping Method Preference 12
Characteristics of the respondents 12
Inferential Statistics 13
Appendix I 19
Appendix II 20
Appendix III 23
Shopping is something we do on daily basis. In general there are two ways of shopping, online shopping and the traditional shopping. Modahl study shows that the internet is transforming the economy (Modahl, 1999). E-Commerce is experiencing a rapid growth since the early years (Alam, Bakar, Ismail, & Ahsan, 2008). According to the authors of Young Consumers Online Shopping, AC Nielsen said that there are a lot of people using the internet to shop, more than 627 million of people have shopped online (Alam, Bakar, Ismail, & Ahsan, 2008). The factors that drive consumers to shop on the internet are still unknown to us (Benedict, de Ruyter, Toñita, & Toñita, 2004). In this study we will analyze why... [continues]
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(2011, 03). Online or Traditional Shopping Method?. StudyMode.com. Retrieved 03, 2011, from http://www.studymode.com/essays/Online-Or-Traditional-Shopping-Method-612058.html
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"Online or Traditional Shopping Method?." StudyMode.com. 03, 2011. Accessed 03, 2011. http://www.studymode.com/essays/Online-Or-Traditional-Shopping-Method-612058.html.