Online Game

Table of Contents

  Contents
  What are online games? 2
  Development of the online game industry in China 4
  The control of online games 5
  ν Problem 5
  ν Solution 7
  ν Examples 8
  The value chain of online games 10
  ν Problem 10
  ν Solution 12
  ν Examples 13
  Conclusion 14

Online Game Industry in China

  Reviewing the 2003-2005 “Forbes List of China’s Richest Top 10”, there appear two strange names, William Ding Lei and Timothy Chan (or Tianqiao Chen). William Ding Lei reached China’s number one ranking with $1,100 million net worth in 2003 (Forbes). These two people shocked China as much as they did the world. The world asked, “Who are they?”, “How could they gain such a huge fortune in only a few years?” Table 1 below shows that these two men are both engaged in the online game industry. In addition, each of them completed their IPO on the NASDAQ exchange. Apparently online game, a new industry in China, made it all happen.
Table 1. The overviews of China’s top three online game companies (Netease, Shanda, The9)
|Companies         |NASDAQ             |CEO                     |Business Areas                         |Main online games                       |
|NetEase           |NTES               |William Ding Lei         |Interactive online and wireless         |Fantasy Westward Journey Westward       |
|                   |                   |                         |community，online games, wireless       |Journey Online II                       |
|                   |                   |                         |value-added services and Internet       |                                       |
|                   |                   |                         |portal businesses                       |                                       |
|Shanda             |SNDA               |Timothy Chan             |Online game, other online               |MU                                     |
|                   |                   |... [continues]

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