ClickMeals.com (hereafter referred to as CM) will provide an easy to use and navigate user interface that will allow users to place online order at any of the participating restaurants within the given area. The website will also allow users to place order for weekly or weekend lunches and dinner choosing from the available cuisine types. Every order placed at CM will earn user points that can be redeemed for gift vouchers from the participating restaurants. The workflow diagram for site navigation is described below:
Order food online from restaurants \ take outs
Order homemade lunches and dinners
Order for small parties
Select frequency and cuisine type
Enter zip code, select the desired radius
Select cuisine type
View the weekly menu
Place an Order
Select from restaurant or home providers
Place an order
Place an order
Earn points, save order history
1.1 Need for technology
Americans love takeout. However ordering on the phone is a pain sometimes specially when
a. You have misplaced the take out menu
b. You know the menu but prices are not displayed on the website. You are down to last 100 dollars that need to last the whole week
c. You like to make substitutions
d. You have difficult pronouncing ingredient names
e. You love ethnic food but cant understand ethnic waiters
The site would cater to the following main clientele
a. The Business Person
They work hard all day and often stay overnight in a strange city. CM with its global presence would allow them to order food from the same user interface they are familiar with from the comfort of their room and the food would be delivered hot and fresh while they shower
b. Special dietary needs
People with special dietary needs (kosher, vegetarian) can research the menu online and make appropriate selection after determining the ingredients and nutritional information available on the site.
c. Double Income couples
Double income couples often face shortage of time to shop and cook and freezer dinners tend to be expensive and boring and often have poor nutritional content. They can opt to have dinner delivered to there houses on days they foresee they will be busy. They can place the order on weekends and relax knowing food will be hot and ready when they reach home.
People from ethnic areas like India\China\Greece often crave home cooked Indian food. This would be a great place to get them home cooked food delivered daily to work as well as home.
This can be used for ordering food for the elderly, especially those who live alone. There caregivers or children even from a distance can research and order food based on their nutritional requirement.
A sample menu for the daily lunches (Each available for $6)
Pesto Pasta + Minestrone soup + Garden Salad
Soup and Sandwich
French onion soup + Grilled chicken sandwich
3 chapattis +rice + Dal Makhani + Okra Masala + Salad + Pickle
2 Chapattis + Tamarind Rice + Sambhar+ Cabbage Poriyal+ Salad + Pickle
Delivery charges would be based on the distance but would be about $10\week for both lunch and dinner
1.2 Customer profile
a. End User
The site would become a one stop shop for ordering food. Instead of having pamphlets all around, all you need to do is go online and place your order. Every order will earn you points and points can then be redeemed for discount or meal certificates at participating restaurants.
This could be used by...