On-Time Package Delivery
Case 2: On-Time Package Delivery
Michael Bushmann
Erika Thompson
Jocelyn Russell
Katlin Eason
Mark Hogan
MKT 452- Sales Management
November 14, 2012
Overall, we felt that Wayne Jacobson – Senior Vice President of Sales performed his responsibilities very well. Furthermore, it was good to see that he was so vested into figuring out the problems of the company. Ultimately, the negative effects that were found could be detrimental to the sales personnel, but further – his position and the company as a whole. Jacobson conducted an effective job analysis by conversing with: current employees/sales staff, managers, and customers. Additionally, Jacobson calling upon local district managers before calling sales representatives or KAM’s displays that he is truly a “team member.” Now we would like to go into the problems, one-by- one, along with what we feel are respectable solutions for On-Time Package Delivery.
Competition
On-Time Pack Delivery is a niche company
OTPD delivery services are specific to documents and small packages to be delivered quickly, reliably, and cost effective. Being the first intracity package delivery service to maximize technology gives them a great advantage.
OPTD targets a condensed Market of 4 districts: Eastern U.S. cities- New York, Boston, Washington, and Philadelphia. UPS, FedEx, and U.S. Postal Service are considered competition to an extent. However, OPTD markets towards a portion of their customers (legal and consulting firms). “OTPD has carved out a niche by focusing on express intracity package delivery.”
The condensed region gives OTPD no reason for decline in salesSolution:
Solution:
Ron Young founded OTPD as a solution to a problem and generated a business model of highly trained “delivery specialist” . The trained specialist, improved technology services, and great customer service in the package delivery business is what yielded a loyal customer base.
REMEMBER:
Michael Bushmann
Erika Thompson
Jocelyn Russell
Katlin Eason
Mark Hogan
MKT 452- Sales Management
November 14, 2012
Overall, we felt that Wayne Jacobson – Senior Vice President of Sales performed his responsibilities very well. Furthermore, it was good to see that he was so vested into figuring out the problems of the company. Ultimately, the negative effects that were found could be detrimental to the sales personnel, but further – his position and the company as a whole. Jacobson conducted an effective job analysis by conversing with: current employees/sales staff, managers, and customers. Additionally, Jacobson calling upon local district managers before calling sales representatives or KAM’s displays that he is truly a “team member.” Now we would like to go into the problems, one-by- one, along with what we feel are respectable solutions for On-Time Package Delivery.
Competition
On-Time Pack Delivery is a niche company
OTPD delivery services are specific to documents and small packages to be delivered quickly, reliably, and cost effective. Being the first intracity package delivery service to maximize technology gives them a great advantage.
OPTD targets a condensed Market of 4 districts: Eastern U.S. cities- New York, Boston, Washington, and Philadelphia. UPS, FedEx, and U.S. Postal Service are considered competition to an extent. However, OPTD markets towards a portion of their customers (legal and consulting firms). “OTPD has carved out a niche by focusing on express intracity package delivery.”
The condensed region gives OTPD no reason for decline in salesSolution:
Solution:
Ron Young founded OTPD as a solution to a problem and generated a business model of highly trained “delivery specialist” . The trained specialist, improved technology services, and great customer service in the package delivery business is what yielded a loyal customer base.
REMEMBER: