Case Study : One Laptop Per Child
1- Why are Microsoft, Intel, and other leading for profit companies interested in low-cost computers for the developing world? In 2005, Nicholas Negroponte, the founder of MIT's Media Labs, announced the One Laptop per Child (OLPC) program at the World Economic Forum. The concept was simple and appealing. Innovate a $100 laptop and distribute it to children in the developing world’s governments. The vision was for bridging the digital divide between developed and developing nations. The OLPC was a nonprofit project for the developing nation’s school going students’ for their better education. The OLPC created buzz from its first day of announcement for its low cost and its nonprofit initiative for developing country’s children. Though the company like Microsoft and Intel is leading profit for organization they interested in OLPC project. Because the project was for the developing countries school going student who don’t have enough opportunity to learn like developed county’s children and don’t have ability to afford the technology device for higher price. So as the leading organization Microsoft and Intel have the social responsibility for the developing country’s children and they also see the opportunity to do social welfare with establishing branding in people minds. On the other hand the OLPC was started with their rivalry organization like Linux and Advanced Micro Devices (AMD). So if the OLPC project succeeds the organization like Linux and AMD can create threat for their leading monopoly business. So from their social responsibility point of view and for the marketing of their own brand names into people minds they interested in low cost computes for the developing world. 2- Do you agree with Negroponte’s decision to partner with Microsoft? Partnerships are very important for OLPC. Some big names have partnered up with OLPC by funding the OLPC foundation and others by helping OLPC with their networks and other...
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