Oligopoly Market

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PROSIDING PERKEM VI, JILID 1 (2011) 546 – 560 ISSN: 2231-962X

Review of Malaysian Retail Banking Market: An Industrial Organizational Perspective Nafisah Mohammed (nafisah@ukm.my) Pusat Pengajian Ekonomi Fakulti Ekonomi dan Pengurusan Universiti Kebangsaan Malaysia Suhaila Abdul Jalil ( suhaila@upm.edu.my) Jabatan Ekonomi Fakulti Ekonomi dan Pengurusan Universiti Putra Malaysia

ABSTRACT The attempt of this paper is to analyze the Malaysian retail banking market within structure-conductperformance paradigm framework which roots from the industrial organizational field. The Malaysian retail banking market practices dual banking system which consists of conventional and Islamic banking firms. Therefore, the analysis in this paper will focus on the structure, conduct and performance of both banking system descriptively. The structure of the retail banking market will also focused on several aspects such as market size and distribution, market competitiveness, market delineation and barriers to entry. While, marketing expenses, distribution of the branches and the quality of services will be analyzed to evaluate the banking firms conduct in the market. Meanwhile, the performance of the banking firms will be analyzed from two perspectives namely, ratio analysis and welfare perspectives. Overall, the study shows that both domestic and foreign banking firms play a significant role in the Malaysian retail banking market. Keywords: Banking; Industrial Organization; Structure-conduct-performance;

INTRODUCTION According to Fama (1985), both capital market and banking market establish strong relationships between borrowers and lenders but banks have comparative advantage compare to capital market. This is due to the superior capability of banks that can provide loans or debt to the borrowers with inside information. For instance, the bank will gather the information of the customers such as their income and expenditure pattern while process their loan application....
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