Old Town

Topics: United States, Houston, Texas Pages: 14 (4775 words) Published: December 30, 2012
1.0 Introduction of OldTown White Coffee Restaurant
OldTown White Coffee is one of the largest kopitiam restaurant chain in Malaysia. The main headquaters is in Ipoh, Perak, Malaysia. The co-founders and Executive Directors, Mr Goh Ching Mun and Mr Tan Say Yap formulated their own blend of 3-in-1 instant white coffee with the intention to provide quality white coffee to Malaysian households and the food services industry since 1999. The introduction of OLDTOWN White Coffee 3in1 Classic together with the original recipe from 1958 spearheaded a breakthrough in the coffee industry. The Company single-handedly captured the original authentic taste of an otherwise localized white coffee, turning it into a mobile commodity - a fast moving consumer good (FMCG), capturing the South East Asia market. As the owner of the well know OldTown Brand, the company strives to be Malaysia’s Leading White Coffee producer with profitable growth through a combination of organic growth coupled and strong aftermarket business. Besides, global synergies and strategic partnerships has increased and intensified OldTown’s distribution network from South East Asia to go as far as USA, UK and Italy. The phrase ‘the earliest…yet still the best’ is an encapsulation of the brand promise. The company is geared to consistently deliver the best cuppa, while maintaining the taste and authenticity of the Original White Coffee, a tradition that is truly Malaysian. The OldTown Brand has evolved and crossed over into the food and beverage business in the form of the retail chains of OldTown Food & Beverage Outlets. The flagship in Ipoh has grown successfully into a full-fledged licensed chain which stands at over 60 outlets with 3 new outlets targeted to open every month. Each of these Food & Beverage outlets offers the White Coffee Experience alongside appetising Malaysian Cuisine.

The menu offered in the OldTown White Coffee can be categorize into 3 parts: classic dishes, local favourites and sweet delights, and hot or cold beverages. Classic dishes is typically the main course of a meal that can be refer to the picture on the left. For example, Nasi Lemak Special, Mee Java, Curry Mee, Assam Laksa, Nasi Rendang Ayam, Springy Noodle Chicken Sausage and Egg.

Local favourites and sweet delights are basically appetizers which consists of homemade Sticky Rice, Kaya Toast, Butter Toast, and Garlic Butter Toast. The picture on the right side shows some of the local favourites and sweet delights offered by OldTown White Coffee.

Besides offering coffee, the company added others beverages to the menu list. White milk tea, Chocolate, ABC, cendols and etc are also available in this coffee shop. The picture of several types of beverages are shown on the left.

OldTown provides a comfortable environment for people to gather around, partaking a break, having chit chats and exchanging ideas together at any time of the day that creates memorable moments with one another. Somehow, everyone can try out fantastic local Malaysian foods and beverages at a reasonable prices. OldTown gives that unmistakable air and sense of warmth and camaraderie to the consumers.

1.1 mission and vision of OldTown White Coffee
* “To let everyone enjoy every sip of authentic Malaysian Ipoh White Coffee, anytime, anywhere.”

Old Town White Coffee vision is mostly highligted to promote their unique Taste and to deliver their best quality of coffee. (OldTown White Coffee)
* To be Asia Pacific’s Leading White Coffee producer providing high quality products to customers globally. * To promote our unique Malaysian Taste- the authentic Ipoh White Coffee and Continue White Coffee Legacy through continuous improvement and innovation that exceeds customers’ expectation. * As Market Leader, we take pride in distinguishing ourselves to be ahead of the pack. By setting precedence, we have made a standard that equals excellence, pushing other brands...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • life in a small town Essay
  • Youth In An Austrian Town Essay
  • Comparison of Town Life & Country Life Essay
  • City Life vs. Small Town Life Essay
  • Advantages of Small Town Living vs. the Advantages of Big City Living Essay
  • With Reference to Examples, Critically Assess and Evaluate the Cause and Impact of Suburbanisation on Towns and Cities (40 Marks) Research...
  • Living in a big city or small town. Where would you prefer to live? Essay
  • Industrial Paternalism: the Company Town Essay

Become a StudyMode Member

Sign Up - It's Free