Oi/361 Creative Thinker

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Creative Thinker: Steve Jobs
Derrick Mitchell
OI/361
Professor Doug Pacella
November 19, 2012

Creative Thinker: Steve Jobs
Creative thinkers have been critical to where we are today. Going back to caveman times, the humans who thought outside the box were the ones that survived. But, not only barely survived, survived as the alpha predator. The invention of fire and weapons, paved the way for human civilizations. Each period of time has creative thinkers that have advanced the human race. Without creative thinking, people would still be living off the land, without technology. When thinking about innovators of my generation, the first name that comes to mind is Steve Jobs. People around the world are familiar with this name. As co-founder and CEO of Apple, Inc., Steve Jobs put Apple products on the map. Apple products are extremely popular and even through the tough economical times, the company has thrived. Even though the price point of Apple products are significantly more expensive than copycat products, Apple continues to grow through a harsh economy. These disruptive innovations has definitely been a disruption to the marketplace, because there was nothing like these products out there. Because of Apple’s technology, many companies have been able to create products that mimic those of Apple’s. Steve Jobs was the force behind all these products that have dominated the market for years now. The iPhone, iPod, iMac, and iPad, are known and used worldwide. Steve Jobs left Apple once and when he returned as CEO, he managed to bring the company out of bankruptcy. Not just anyone could have done this. It took a creative thinker, a person who thought out of the box. Now these products can be advanced by incremental innovations, and they have been. The products are being upgraded and updated all the time. Not only did Steve Jobs bring Apple to fame, he also was co-founder of the incredibly innovative, Disney’s Pixar. When Pixar came to...
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