Observation Report

Page 1 of 18

Observation Report

By | Feb. 2011
Page 1 of 18
Kathmandu University
School of Management
Balkumari,Laitpur

OBSERVATION REPORT
ON
FEWA PASHMINA PVT. LTD.

Managing Operations and Technology

Prepared by:

GROUP 2
Arjan Deep Dhakal
Anjila Tamrakar
Aviral Paudyal
Manjushwari Pokharel
Manisha Shrestha
Sanjaya Bartaula
Saujan Man Pradhan

Date: May 15, 2010.

Table of Contents
Company Profile………………………
Observations…………………………….
Operational Activities………………………
* Product Design………………………
* Location Strategy………………………
* Forecasting System………………………
* Layout Strategy………………………
* Process Strategy ………………………
* Supply-Chain and Inventory Management……………………… * Quality Management ………………………
* Human Resource and Job Design……………………… * Maintenance and Reliability Management ……………………… * Emergency Planning Strategy………………………
Recommendations…………………………
Appendix

COMPANY PROFILE:

Fewa Pashmina, established in 2049 B.S., is a manufacturer, exporter, and retailer of pashmina and pashmina-related products. The factory is located in Ravibhawan and has showrooms in Durbarmarg and Sanepa. The company exports its products to countries like USA, Canada, and Japan. Its showrooms offer a wide range of products ranging from different weaves to embroideries and different styles in ready to wear segment. The company’s motto is: “All of our products are made with great care and dedication. We believe in perfection and our products reflect our belief.”

The main promotional strategy of the company is to provide quality product. The company believes that after using its product once the customers in most cases haven’t switched to other manufacturers. Providing very good service is also one of their promotional strategies. The showroom takes order from their client no matter whether it is just a piece or in bulk and also provides home delivery service which is free of cost. There is even a provision of placing the order from their official website. The main target group of the...