OBSERVATIONS AND RECOMMENDATIONS FOR T.G.I.FRIDAY'S RESTAURANT
TABLE OF CONTENTS
EXECUTIVE SUMMARY iii
DISCUSSION OF FINDINGS 2
Menu Items ..3 Quality ..3 Prices 4
Atmosphere 4 Clientele ...5
Physical Facilities 5 Décor 5 Cleanliness ...5 Layout ..6 Convenience .6
Special Offers ...7
CONCLUSION AND RECOMMENDATION 8
Prospective dining patrons can feel comfortable about dining at T.G.I.Friday's Restaurant, as shown by this in-depth study conducted by . The study was authorized by . She requested a report of observations of the restaurant.
My conclusion that T.G.I.Friday's Restaurant does not need many improvements, other that a little more room and larger trashcans in the restroom, is based on data supplied by two employee interviews, T.G.I.Friday's menu and website, and observations made by Observations were made in five areas:
(1)Service. The service at T.G.I.Friday's is friendly and time sufficient.
(2)Menu Items. The quality of the food is of a high standard. There is a large selection of different types of menu items. The prices are reasonable for the portion sixes given.
(3)Atmosphere. The atmosphere is loud, chattery and exciting. The décor is interesting and the clientele is diverse.
(4)Physical facilities. The restaurant is clean and convenient. The layout is a little cramped but still comfortable.
(5)Special features. The special features are helpful when choosing to dine with T.G.I.Friday's.
On the basis of these findings, it is recommended that a few tables are removed from the dining area and the parking is better defined.
OBSERVATIONS OF T.G.I.FRIDAY'S RESTAURANT
This study was designed to make an observation on a restaurant with an emphasis on objectivity and evidence. Specifically, I will be reviewing T.G.I.Friday's in all aspects of the restaurant including its service, menu and atmosphere.
T.G.I.Friday's is a casual dining chain that has been visited by millions of people since 1965. The first "Friday's", which is how it is referred to by most of its employees and clientele, was located at First Avenue and 63rd Street in New York City. It featured red and white stripes, a blue exterior and its name-T.G.I.Friday's. Inside were wooden floors, Tiffany lamps, bent wood chairs and striped tablecloths. The bar area, with its brass rails and stained glass, also enhanced the surroundings. For Friday's interior décor, a full time antique "picker" did extensive traveling to auctions and flea markets. Memorabilia had to be authentic and, if possible, unique to the area where the new restaurant would be located.
The New York Friday's enjoyed an immediate success. First year revenues totaled $1 million. According to Newsweek and The Saturday Evening Post, the opening of T.G.I.Friday's indicated the emergence of the singles age. By1975 there were ten T.G.I.Friday's restaurants in eight states. Now there are more than 575 in 49 countries. (www.tgifridays.com)
DISCUSSION OF FINDINGS
The results of this research indicate the attributes of the T.G.I.Friday's restaurant on East Henrietta Road in Henrietta, New York. The research findings here fall into seven categories: (a) service, (b) menu items, (c) prices, (d) atmosphere and décor, (e) clientele, (f) physical facilities, and (g) special features.
When approaching the...