Marketing Case Analysis
1/ I think one of the social criticisms of marketing’s impacts on individual consumers is the price. Because of the expensive costs of developing such as “long lead times, the need to enlist the help of nutritional experts around the world, and the need to develop products that appeal to the local population’s tastes” (598) Vitango and Nutristar have high price that is out of reach of people in those poor target countries such as Botswana and Venezuela. Moreover, fortified products are also criticized for containing large amount of harmful substance such as fat and sugar that could lead to obesity. For example, high consumption of Nutristar when combined with McDonald can cause health issues to its customers as those products contain a large amount of fat, sugar, salt and cholesterol. 2/ In my opinion, political power is a social criticism of marketing’s impacts on society. Big companies want to promote and protect their interests. As a result, they don’t want to lose profit if they offer the product at a reasonable price, so Coca Cola and P&G want to work with the governments for favorable tax and tariffs. However, either those companies are distrusted or those governments either cannot afford or don’t have sufficient resources to educate their people about fortified food, makes those companies seek for help from non-profit organizations such as GAIN to help lobby for lower tax rates and promote their products by giving those governments money to create more demands. Although fortified food is promoted to deal with deficient nutrient, they cannot completely stop malnutrition; as a result, they create false wants for people in those countries. Through non-profit organization, big companies educate target population about fortifies food and other beverage drinks, but not educating people about nutritious eating habits which is the real needs for those countries. Nutristar sold with McDonald’s happy meals does not help fight nutrition...
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