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BUS 332

MARKETING MANAGEMENT

SPRING SEMESTER

Instructor: Emİne tuğba kocabıyık

E-mail: tugba.kocabiyik@gediz.edu.tr
Office: B 228

Office Hours

by appointment
Course Credits: 3

Required Materials

Marketing Management, 14th Edition, by Philip Kotler, Kevin Keller, Prentice-Hall 2012, ISBN-10: 0132606224 • ISBN-13: 9780132606226

COURSE DESCRIPTION

This course aims to teach how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services.

COURSE STRUCTURE

Semester-Long Marketing Plan Project

An effective way to learn about marketing management is through the actual creation of a marketing plan for a product or service. This project is designed to accomplish such a task. So, the class will be divided into groups, and each group will decide on a “fictional” consumer product or service they wish to bring to market. During the course of the semester, each of the elements of the marketing plan, coordinating with the text chapter, will be due for the instructor’s review. At the end of the semester, each group is to present their entire marketing plan to the class.

EVALUATION

Evaluation will be based on examinations, the submission of all of the marketing plan material, homework and your final group oral and written presentation. The weightings for the individual components are as follows:

1) Quiz 15 points
2) Midterm 25 points
3) Homework (4*2.5) 10 points
4) Final 35 points
5) Submitted marketing plan project
(Due at time stated in schedule)10 points
6) Oral marketing plan presentation 5 points

Total:100 points

[pic]While Doing Any of Your Assignment Please Be Careful with the Following Rules:

✓ 1,5 spaced, with 1-inch margins on all sides of the paper, using 12 point Times New Roman font.

✓ Learn about plagiarism...
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