Nucor
Nucor Case
ADMN 4607
To: Michael Howe
From: Suya Chen
Yujing Liu
February 13, 2013
Vision The major player in the U.S. steel industry. And change into the global steel industry (especially Asia market). Mission Nucor Corporation’s goal is to "Take Care of Our Customers.” they are accomplishing this by being the safest, highest quality, lowest cost, most productive and most profitable steel and steel Products Company in the world. They are committed to doing this while being cultural and environmental stewards in their communities where they live and work. They are succeeding by working together. " Corporate Level Strategy Business Level Strategy
SWOT Analysis
Strengths: • The strong leadership at all levels by being able to make quick decisions and be accountable for it as well as share their success and failures with each other. This approach towards employee benefit and welfare, compensation based on group performance and production quality, training and job rotation to ensure all employees know all areas of work and an approachable management which practices open communication as well as top to bottom risk taking and innovative culture complemented each other to have created a highly motivated, productive, flexible and innovative workforce. • Close relationship with major customers who have co-located with them results in lower shipping cost and lower price for customers. • Nucor is able to provide superior quality products. Nucor’s superior financial performance is the best in the industry in United States. It is also North America’s largest recycler. Weakness: • Almost all of Nucor’s plants are in US making it difficult to compete with Asian manufacturers with lower production costs. Production is energy intensive (20% of total cost). Nucor is dependent on scrap metal. • No internal R&D performed makes it dependent on suppliers or partners to bring in
ADMN 4607
To: Michael Howe
From: Suya Chen
Yujing Liu
February 13, 2013
Vision The major player in the U.S. steel industry. And change into the global steel industry (especially Asia market). Mission Nucor Corporation’s goal is to "Take Care of Our Customers.” they are accomplishing this by being the safest, highest quality, lowest cost, most productive and most profitable steel and steel Products Company in the world. They are committed to doing this while being cultural and environmental stewards in their communities where they live and work. They are succeeding by working together. " Corporate Level Strategy Business Level Strategy
SWOT Analysis
Strengths: • The strong leadership at all levels by being able to make quick decisions and be accountable for it as well as share their success and failures with each other. This approach towards employee benefit and welfare, compensation based on group performance and production quality, training and job rotation to ensure all employees know all areas of work and an approachable management which practices open communication as well as top to bottom risk taking and innovative culture complemented each other to have created a highly motivated, productive, flexible and innovative workforce. • Close relationship with major customers who have co-located with them results in lower shipping cost and lower price for customers. • Nucor is able to provide superior quality products. Nucor’s superior financial performance is the best in the industry in United States. It is also North America’s largest recycler. Weakness: • Almost all of Nucor’s plants are in US making it difficult to compete with Asian manufacturers with lower production costs. Production is energy intensive (20% of total cost). Nucor is dependent on scrap metal. • No internal R&D performed makes it dependent on suppliers or partners to bring in