Ntuc Fairprice Leads with More Strategic Approach

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NTUC FairPrice leads with more strategic approach through measured goals and indicators to track CSR contributions [Press Releases] October 17, 2011 by Eugene Tay
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Singapore, 17 October 2011 – NTUC FairPrice (FairPrice) today held its second Partners Convention where over 300 supply partners attended. Themed “CSR – The new norm for retail”, the half day convention focused on Corporate Social Responsibility (CSR) and included new data from a consumer survey in Singapore. FairPrice also became the first supermarket and hypermarket chain in Singapore to declare its CSR measurable goals and targets as well as outline its strategic pillars. FairPrice was established by the Labour Movement in 1973 to ensure that essential items were available to all Singaporeans at affordable prices during a time of economic and social turbulence. Through the years, FairPrice has remained true to its social mission through various initiatives to moderate the cost of living. While this social mission has remained its fundamental focus, it also recognises that there are other important aspects of CSR that it can contribute towards. Mr Seah Kian Peng, CEO (Singapore), NTUC FairPrice, said, “Our social mission has always been a fundamental priority for us and we will stay true to our role in providing affordable essentials to all. As a leading retailer, with over 100 supermarket and hypermarket stores, we believe we can create a bigger impact and extend our social responsibility beyond moderating the price of essentials. This is why under our new CSR framework, we aim to be the leading responsible retailer, caring and doing the right things for our customers, our staff, our community and our environment.” To consolidate and drive its CSR efforts in a more strategic manner, a FairPrice CSR Committee was set up at both corporate and board management levels earlier in 2010. The committee comprises members from FairPrice’s Senior Management across business functions such as the human resource, purchasing, operations, organisation development and corporate communications. Central to FairPrice’s CSR strategy are four values – buying and selling responsibly, sharing with the community, protecting the environment and caring for our staff. These values are translated to four strategic pillars – Responsible Retailing, Community Care, Sustainable Environment, and Wonderful Workplace – with data on its current performance and corresponding targets for the future. Having clearly defined key performance indicators will enable FairPrice to better monitor its performance and track its progress on its CSR front. For example, under the Responsible Retailing pillar, FairPrice currently achieves a 95% Internal Quality Audit score, which is based on HACCP and ISO 9001international standards, for its stores. It aims to not only maintain this high standard for food safety and quality but also achieve greater excellence and increase this score to 97% in 2016. Under the Community Care pillar, FairPrice intends to increase the number of staff volunteers for community initiatives by over 7 fold by 2016. Currently, about 100 FairPrice staff are actively involved in volunteer work. Under Sustainable Environment pillar, FairPrice aims to achieve a 10 percent year-on-year increase in the number of plastic bags saved by 2016. In the last financial year, FairPrice saved 6 million plastic bags through its Green Rewards initiative. Looking inwards, under the Wonderful Workplace pillar, FairPrice intends to achieve an average of 40 hours of training per employee annually by 2016, compared with the current average of 25 hours of training annually. FairPrice supports the local workforce and about 90 percent of its staff are Singaporeans or permanent residents. FairPrice also launched a pilot project earlier this year for seniors above 60 to seek employment as Customers Relations Officers, where they will be dedicated to assisting customers with their needs and...
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