Nt1310 Unit 1 Assignment

Main Reading: Solomon, M.R. (2011) Consumer behaviour; buying, having and being, 9th edn. New Jersey: Pearson Education Inc

- Consumers as Individuals
- How and Why consumers are ‘defining their identities’
- The process of consumer behaviour/buying behaviour
- Talk about consumer wants/needs

Buyer = transaction-based description
Customer = I am doing to you
Consumer = ongoing process, consumption & consumer is part of process

KEY QUESTIONS
Task 1 – understand your current customers and market to them
Task 2 – identify your desired customers
Task 3 – understand your desired customers and market to them

Realistic choice of customers to match your service?
Service matching to your choice of customers?
Restrictions of your