We can see that nowadays not only women but men also concern more about their looking. So we have to create a product that can satisfy this target group like men as we know that they don not like complicated instruction in using any product. According to this, we decide to create a multi-purposed shampoo for men. We really hope this product will make lots of profit for Unilever Company. Because we decided to create something difference from other competitors.
We have to apologize if there anything wrong with this report. No matter what is it, It would come from our lack of misunderstanding. And moreover, because we all have got lots of work and examination is coming so it has been a very hard work for us.
History of company
Helping people get more out of life
In the 1890s, William Hesketh Lever, founder of Lever Bros and later Lord Leverhulme, wrote down his ideas for Sunlight Soap – his revolutionary new product that helped popularise cleanliness and hygiene in Victorian England. It was 'to make cleanliness commonplace; to lessen work for women; to foster health and contribute to personal attractiveness, that life may be more enjoyable and rewarding for the people who use our products'.
This was long before the phrase 'Corporate Mission' had been invented, but these ideas have stayed at the heart of our business, even if their language - and the notion of only women doing housework – has become outdated.
In a history that now crosses three centuries, Unilever's success has been influenced by the major events of the day – economic boom, depression, world wars, changing consumer lifestyles and advances in technology. And throughout we've created products that help people get more out of life – cutting the time spent on household chores, improving nutrition, enabling people to enjoy food and take care of their homes, their clothes and themselves.
Balancing profit with responsible corporate behavior
In the late 19th century the... [continues]
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