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Sunday February 28, 2010
Malaysians trust Nicol the most

BY JOSEPH LOH
SUNDAY@THESTAR.COM.MY

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PETALING JAYA: Among all the famous personalities in the country, the one Malaysians trust the most is Datuk Nicol Ann David, the world’s top-ranked women’s squash player.

Nicol topped the list in the inaugural Malaysians’ Most Trusted People and Professions survey, having won the hearts of Malaysians with her spirit of competition and drive for success.

Some 760 respondents between 20 and 59 years of age took part in the online survey conducted by Reader’s Digest Asia.

Others in the top 10 (in descending order) are Mercy Malaysia founder Tan Sri Dr Jemilah Mahmood, badminton star Datuk Lee Chong Wei, Datuk Mohd Nor Khalid (cartoonist Lat), shoe designer Datuk Jimmy Choo, actress and singer Adibah Noor, actress Datuk Michelle Yeoh, veteran actor Tan Sri Jins Shamsuddin, actor and comedian Afdlin Shauki and Chef Wan.

According to Reader’s Digest Asia managing editor Siti Rohani, the survey on trusted personalities was a natural extension of its Trusted Brands survey, which had been running for the past eight years.

Fifty personalities were picked based on popularity and visibility, and respondents were asked to rank them.

“We wanted to have a good mix of people – after all we are looking at 50 in a nation of millions. There was no science behind it, and we wanted to keep it fun and light-hearted,” said Siti Rohani.

She added that was why there were no politicians on the list.

“Once you introduce politics into such a survey, it takes it to a different level and makes it more serious,” she said.

She also noted that predominantly, the most trusted people are those who had achieved international

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