BACKGROUND OF COMPANY
The Perusahaan Otomobil Kedua Sendirian Berhad (English: Second Automobile Manufacturer Private Limited), usually abbreviated to Perodua is Malaysia's second largest automobile manufacturer after Proton. It was established in 1992 and launched their first car, the Perodua Kancil in August 1994.'M2’ was refers to the codename which was used when the project to establish Perodua was still Top Secret. The shareholders of Perodua are UMW Corporation Sdn Bhd with 38% stake, Daihatsu Motor Co. Ltd. (20%), MBM Resources Bhd (20%), PNB Equity Resources Corporation Sdn Bhd (10%), Mitsui & Co. Ltd (7%) and Daihatsu (Malaysia) Sdn Bhd (5%).
Perodua mainly produces minicars and superminis and does not have models in the same market segments as Proton. They do not design or engineer their main components such as engine and transmission in house. Perodua cars have historically used Daihatsu component designs. Daihatsu held a 20% stake in Perodua at the company's launch, increasing this to 25% in 2001 and then to 35%.In 2004 Perodua started assembling the Toyota Avanza at their plant in Rawang, for sale in Malaysia.
In the United Kingdom their cars are sold by some Proton dealers who wish to attract customers seeking a smaller and cheaper alternative to the Proton range. Sales numbers in the UK are extremely small however, and in 2008 Perodua sold only 624 cars (down from 914 in 2002) and insignificant compared to 2008 figures of 28,036 for Hyundai, 29,397 for SEAT. Sales were up slightly in 2009 (to 650) and then to 761 in 2010, mainly due to the success of the new Perodua Myvi. Besides the UKand Singapore, Perodua also exports their cars to Mauritius, Brunei, Sri Lanka, Cyprus,Malta, Egypt, Nigeria, Senegal, Lebanon,Qatar, Saudi Arabia, Syria, Nepal and Fiji in small numbers by local dealers
THE PERODUA LOGO
Perodua organised a competition in 1997 to find a new corporate logo, to be launched together with... [continues]
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