Topics: Generally Accepted Accounting Principles, Asset, Balance sheet Pages: 15 (3868 words) Published: December 7, 2012
Start-up Summary
The founders of the company are Andrew Flounderson and his companion Jane Flap. Jane focuses on the financial issues and Andrew on the personnel issues. Jane earned her business major undergraduate degree from the University of Berkeley. We have found the location and secured the lease for $2,000 per month. We will be able to set up shop in time to begin turning back a profit by the end of month eleven and be profitable in the second year. The place is already equipped as a restaurant so we plan to come up with a total of $40,000 in capital, plus a $100,000 SBA-guaranteed loan, to start up the company.

Start-up Funding|
| |
Start-up Expenses to Fund| $3,000 |
Start-up Assets to Fund| $138,000 |
Total Funding Required| $141,000 |
| |
Assets | |
Non-cash Assets from Start-up| $50,000 |
Cash Requirements from Start-up| $88,000 |
Additional Cash Raised| $0 |
Cash Balance on Starting Date| $88,000 |
Total Assets| $138,000 |
| |
| |
Liabilities and Capital| |
| |
Liabilities| |
Current Borrowing| $0 |
Long-term Liabilities| $100,000 |
Accounts Payable (Outstanding Bills)| $1,000 |
Other Current Liabilities (interest-free)| $0 |
Total Liabilities| $101,000 |
| |
Capital| |
| |
Planned Investment| |
Investor 1| $25,000 |
Investor 2| $15,000 |
Additional Investment Requirement| $0 |
Total Planned Investment| $40,000 |
| |
Loss at Start-up (Start-up Expenses)| ($3,000)|
Total Capital| $37,000 |
| |
| |
Total Capital and Liabilities| $138,000 |
| |
Total Funding | $141,000 |

| |
Requirements| |
| |
Start-up Expenses| |
Legal| $1,000 |
Stationery etc.| $1,000 |
Other| $1,000 |
Total Start-up Expenses| $3,000 |
| |
Start-up Assets| |
Cash Required| $88,000 |
Other Current Assets| $50,000 |
Long-term Assets| $0 |
Total Assets| $138,000 |
| |
Total Requirements| $141,000 |
The Menu
The menu is going to be extremely simple but changing every day. We will keep a small group of constants on the menu and then feature a chef's recommendation that we plan to have 85% of meals ordering. This will help us to reduce waste and plan ingredients and purchasing. Organic Ingredients

The organic ingredient element will allow us to price to the extremely wealthy Internet entrepreneurs who are looking to spend an exorbitant amount of money to have peace of mind that their money is still coming back to themselves. We will be extremely ecologically conscious as well, and spread this across our literature. Eating at Studio67 will feel like having contributed to the Sierra Club and drinking fresh squeezed orange juice. Ethnic Ingredients and Recipes

Our chef will have great latitude in designing and producing menu offerings from many different world cultures. We will endeavor to procure all the traditional, authentic ingredients necessary to hold true to these varied and interesting cultural recipes. Interior Accoutrements

People need to keep life interesting, and our artwork will reflect the world influences that are core to the attitude of the Studio67 chef. Market Analysis Summary
Because of the founders' connections within the very trendy area of Portland, we have an excellent feel for the area and its core group of customers. They will all share something alike, which is a feeling of being in the "in crowd" and having "gotten it" in life. Although the crew will be different and not connect with each other in each segment, each segment is complementary to the others. We do plan to raise menu rates as the restaurant gets more and more crowded, and to make sure we are charging a premium for the feeling of being in the "in crowd." Market Segmentation

The Lonely Rich
Most of the lonely rich are tech workers these days, and most of those tech workers are Internet workers. Their life has become...
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