Up until the early 20th century, the role of women was the predictor of their future roles. Their main role was to care for the house and children. The man or husband was known to be the breadwinner in the family. It wasn’t until the early 20th century that the focus of the women’s role was going to change in favor of the women, or both men and women. If it wasn’t for the Rosie’s, our history may have had a different outcome. Prior to World War II, the female’s role in a male driven society was to be a wife and mother, to stay at home and care for the house and children, and to provide emotional support to her husband. Although there were some exceptions for some women who were teachers, nurses, librarians or secretaries, married or single. When the United States entered into World War II, the American women population shifted and entered the workforce while a widespread of men left to enlist in the war. The departure of so many men left gaps to be filled in the industrial work. The government began a campaign aimed to recruit women to fill these gaps in the industry. The main iconic symbol portrayed a female in a work shirt flexing her muscles thinking to herself, “We Can Do It.” This image later became known as Rosie the Riveter. Women decided to leave their kitchens and quickly learned new skills to become successful. Women took on various jobs aiding in the war production such as welders, riveters, and shipyard workers to other jobs in the industry. Another motivating factor for war work was financial due to the Great Depression of the late 1930’s. Many men and women lost their jobs and did not have work during this period. The earnings in the defense industries were good so it became attractive to women to get paid while doing something good for their country. The visual elements that stand out first is an image of a brunette, blue-eyed Caucasian female to symbolize that you don’t need to be a blond hair, blue eyes to...
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