“Serving noodles outdoors”
1. Overview of the Business
Noodle Express is a noodle shop that offers Healthy Noodles. All the ingredients are prepared fresh and ready to cook. The noodles contain protein, carbohydrates, vitamins and minerals. The way we prepare the noodles is different from the usual way on how it is prepared here in the Philippines. The idea of this is originated from a noodle shop in Thailand. We serve noodles on the spot while the customers observe and wait for the food they have ordered to be served. The noodles are served fresh and hot to the customers immediately. We don’t use preservatives but we use fresh ingredients in making it. The business follows the Thai vendor that is used in selling noodles to the people. They use mobile stalls to wheel their locations every day. Noodle Express goes to the customers and not them to come to us. We make and serve the noodles as they wait.
2. Target Market
Our target market is the people living in small areas. One of the basic needs of a person is food. We cater noodles to the people in any places particularly the low class. Mobile stalls are used to sell noodles to the consumers. Instead of people going to shop to eat, we use mobile stalls for us to go to them. The advantage of our business is that we let customer chose the flavor they want. In Thailand, most of the noodles they are selling are spicy while here in the Philippines, people want a different taste. The noodles benefits for all because it is not only healthy but also affordable and cheap as well.
3. SWOT analysis
Why do we consider Noodle Express a healthy business? All the ingredients are fresh and natural. It contains Carbohydrates (noodle), proteins, (meat), vitamins and minerals (vegetables). It is affordable and is beneficial to all especially when our target market is the...