Nonexistent Demand & Mkt Task

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North South University
Group Project
BUS.101
Sec-9

[pic]ASHIANA DORMITORY
[pic]
A place of comfort, convenience & security

Prepared for: Niaz Morshed Patwary (NzP)

Prepared by: Group 4

Date of Submission: 05/04/2010
Group Members

Name ID

Mehtaz Tazreen Shiny 0910708030
Shariful Azam 1010084630
Sabera Alam Manali 1010306030
Bakhtiar Sharif 0910835030
Didarul Alam 0920264030
Iffat-ara-Mustaque 1010111530
Md.Sahebul Hasan Sabbir 0930621030
Lopita Nasir 1010329630

CONTENTS

➢ Letter of Transmittal
➢ Acknoledgement
➢ Executive Summary
➢ Introduction & current market situation
➢ Distribution review
➢ Service review
➢ Competitive Review
➢ Industry Analysis & Market Description:
➢ 4Ps
➢ Marketing Strategy
➢ Positioning
➢ Marketing Research
➢ Marketing Organization
➢ Action Programs
➢ Budgets
➢ Projected profit & loss statement for the year ended 31 Dec, 2011 ➢ SWOT Analysis
➢ Objectives & Issues
➢ Control

Letter of Transmittal

Date: 05/04/10

Niaz Morshed Patwary
North South University
Subject: Submission of Report.

Dear Sir,
With due respect, we are submitting here with our Report on “Ashiana Dormitory”. It the requirement of BBA program from the faculty of North South University. In spite of a number of limitations we have exerted our best effort to prepare this report and to make it a vivid & comprehensive one for accomplishing our academic requirement. We hope it will serve the purpose.

So, we request you to receive the report and give us a proper suggestion. We shall always be obliged to furnish our clarification regarding this report, if required. If we did any mistake we are looking forward to your important advice.

Sincerely yours

NAME ID

Mehtaz Tazreen Shiny 0910708030
Shariful Azam 1010084630
Sabera Alam Manali 1010306030
Bakhtiar Sharif 0910835030
Didarul Alam 0920264030
Iffat-ara-Mustaque 1010111530
Md.Sahebul Hasan Sabbir 0930621030
Lopita Nasir 1010329630

Acknowledgement

We are greatly indebted to Niaz Morshed Patwary, faculty, North South University for his whole-hearted cooperation and supervision. His constant suggestions and comments helped us a lot in preparing this report a standard one.

We are grateful to our fellow friends with whom we discussed many times and exchanged our thoughts in preparing this report.

( Executive Summary:

This business plan is designed to give us a blueprint for marketing & prospering is our new service-oriented business of dormitory “Ashiana Dormitory”. We have included a complete market analysis, target market summaries, SWOT analysis, strategies & other relevant discussions.

Our ambition for this business plan includes:

✓ Trying to successfully capture the desired market & give the customers the best & satisfactory service against their purchasing price. ✓ Penetrate the market with a winning pricing strategy of more for less (i.e. more quality, value & satisfaction with low price). ✓ Identifying our strengths, weaknesses, opportunities & threats. ✓ Identifying the local market forces, target markets & promotional opportunities. ✓ Highlighting the advantages our business has over its competitors ✓ Snapshot of how much money is required for launching our business, how it will be acquired & how will it be utilized.

We hope this business plan will create a...
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