Ahmed A. Elhenawy
Abstract Article: Industry Research Wk. 5
FLAMMER, C (2013). CORPORATE SOCIAL RESPONSIBILITY AND
SHAREHOLDER REACTION: THE ENVIRONMENTAL AWARENESS
OF INVESTORS. Academy of Management Journal, (56(3)". Retrieved
February 14, 2014, from the EBSCO: Academic Search Premier Database.
Social responsibility refers to the way in which it integrates the sustainable development objectives into its activity and strategy. It’s attentive to the impacts that its strategic decisions have on society and is responsive to the expectations of latter. The concept of CSR is underpinned by the idea that corporations can no longer act as isolated economic entities operating in detachment from broader society. Traditional views about competitiveness, survival and profitability are being swept away. In this article, the author tries to find out if corporate officers consider the impact of their decisions on the environment. Investors are changing the way they assess companies' performance, and are making decisions based on criteria that include ethical concerns. The author based his study on announcements related to environment for all US publicly traded companies from 1980 to 2009. The Social Investment Forum reports that in the US in 1999, there was more than $2 trillion worth of assets invested in portfolios that used screens linked to the environment and social responsibility, more than a quarter of share-owning Americans took into account ethical considerations when buying and selling stocks. The author has reached a conclusion that corporates that behave responsibly toward the environment experience increases in their stock prices, whereas firms that behave irresponsibly face decreases. Also, the author has noticed that the punishment for environmentally irresponsible corporates has increased; in the meantime there is no rewarding for the environmentally conscious corporates. Shareholders have become more conscious of the...
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