Nokia vs Sony

Table of Contents
Executive Summary: ................................................................................................................................ 2
Introduction: ........................................................................................................................................... 2
Objective of the Study: ............................................................................................................................ 4
Scope of the Study: ................................................................................................................................. 5
Research Methodology: ........................................................................................................................... 5
Limitations of the Study:
.......................................................................................................................... 6
CRM Implementation: ............................................................................................................................. 6
Comparative Analysis of Nokia and Sony Ericsson’s CRM: ...................................................................... 11
Major Findings: ..................................................................................................................................... 11
Conclusion:............................................................................................................................................ 12
Recommendations: ............................................................................................................................... 12
Bibliography: ......................................................................................................................................... 12

Nokia vs Sony Ericsson – Customer Relationship Management CRM Executive Summary:
The report studies about Customer Relationship

Bibliography: Customer relationship management: concepts and technologies By Francis Buttle Customer relationship management: organizational and technological perspectives By Federico Rajola http://www.nokia.co.in http://www.sonyericsson.com PRAVAH SHUKLA @ IISE 12 | P a g e 2G