Nokia Segmentation

Topics: Nokia, Mobile phone, Nokia Siemens Networks Pages: 2 (453 words) Published: August 30, 2012
Small Business » Advertising & Marketing » Marketing » How Nokia Segments Its Markets How Nokia Segments Its Markets
by David Sarokin, Demand Media


Nokia is one of the world's leading providers of cell phones. Related Articles
What Are the Characteristics of Market Segments & Target Markets? What Is the Role of Market Segments in Marketing Strategies? How Can a Company's Website Reflect Its Market Segments & Target Markets? List of Market Segments for the Retail Clothing Market

What Are the Basis of Segmenting Consumer Markets?
Market Segments for the Banking Industry
Nokia AB, a Finnish company and one of the world's largest manufacturers of cell phones, operates in three primary business segments: Devices and Services, NAVTEQ geographical systems and the Nokia Siemens Network. According to Nokia's annual report for 2010, these three market segments generated $56 billion in sales. The company, founded in 1865, has its roots in heavy manufacturing, including paper mills, rubber products and electric cables. In the 1960's, Nokia entered the telecommunications business which has since become the company's major area of activity. Sponsored Link

Email Marketing -- $4.95
Are You Over Paying For Email Marketing? Stop. Compare Devices and Services
This segment of Nokia's operations focuses on mobile phones and related services, such as software applications, user services like email, and premium content. Devices and Services includes phone design and manufacture as well as supply chain, sales and marketing. In April 2011, Nokia announced that this segment will be subdivided into Smart Devices and Mobile Phones, each of which will have separate management and financial reporting. NAVTEQ

NAVTEQ is a major provider of digital map information and related geographical services. NAVTEQ data is used in mobile phone GPS systems as well as stand-alone GPS units for cars or personal use. Nokia...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Nokia Applying Art of War Essay
  • Essay about Impact of Marketing Mix on Brand Reputation of Nokia and Samsung
  • Nokia Essay
  • Nokia Research Paper
  • Nokia Essay
  • emerging nokia Essay
  • Essay about Nokia India
  • introduction nokia Essay

Become a StudyMode Member

Sign Up - It's Free