THE INDIAN MOBILE PHONE INDUSTRY
(WHY NOKIA MOBILE PHONES LOST ITS MARKET SHARE?)
Nokia has played a pioneering role in the growth of cellular technology in India, starting with the first-ever cellular call a decade ago, made on a Nokia mobile phone over a Nokia- deployed network. Nokia started its India operations in 1995, and presently operates out of offices in New Delhi, Mumbai, Kolkata, Bangalore, Hyderabad and Ahmedabad. The Indian operations comprises of the company’s handsets and network infrastructure businesses, R&D facilities in Bangalore, Hyderabad and Mumbai and manufacturing plant in Chennai. The handset business is supported by a team of professionals across 3 business groups namely Mobile Phones, Multimedia and Enterprise solutions.
The company has grown manifold over the years with its manpower strength increasing from 450 people in the year 2004 to close to 6000 people in the year 2006. These include employees at Nokia India, Nokia Siemens Network and the Chennai factory. Mobile phones
Nokia has established itself as the market and brand leader in the mobile devices market in India. The company has built a diverse product portfolio to meet the needs of different consumer segments, ranging from entry level phones for first time subscribers to advanced business devices and high performance multimedia devices for imaging, music and gaming. India is a very important country for Nokia and is amongst the top three markets for it globally. Nokia has been working closely with operators in India to increase geographical coverage and lower the total cost of ownership for consumers. The company has also launched seven Nokia ‘Concept stores’ in Bangalore, Delhi, Jaipur, Hyderabad, Chandigarh, Ludhiana and Chennai to provide customers a complete experiential mobile experience. Some firsts for Nokia in India:
1995 – First mobile phone call made in India on a Nokia phone on a Nokia network 1998 - Saare Jahaan Se Acchha, first Indian ringtone in a Nokia 5110 2000 - First phone with Hindi menu (Nokia 3210)
2002 - First Camera phone (Nokia 7650)
2003 - First Made for India phone, Nokia 1100
2004 - Saral Mobile Sandesh, Hindi SMS on a wide range of Nokia phones 2004 - First Wi-fi Phone- Nokia Communicator (N9500)
2005 – Local UI in additional local language
2006 – Nokia manufacturing plant in Chennai
In the infrastructure business, Nokia Networks (now called Nokia Siemens Network) has made significant progress in realizing business opportunities and increasing its market share in India. Nokia Networks is now a key supplier to all the top five GSM operators including Bharti, BSNL, Hutchison, IDEA and BPL. Nokia has also set-up it’s Global Networks Solutions Center in Chennai, India. The Solutions Center performs network operation tasks for selected operator customers in the Asia Pacific region as well as Europe, the Middle East and Africa. R & D centers
Nokia has three Research & Development centers in India, based in Hyderabad, Bangalore and Mumbai. These R&D hubs are staffed by engineers who are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity.
Manufacturing in India
Nokia has set up its 10 manufacturing facility in Chennai, India to meet the burgeoning the demand for mobile devices in the country. The manufacturing facility is operational with an investment of USD 150 million announced in March 2006 and currently employs over 3800 people. Recent Achievements for Nokia India
• Nokia India ranks as the Most Respected Company in the Indian Consumer Durables Sector in 2007 as per an annual survey conducted by BusinessWorld, India's leading business magazine. Nokia India has also held this position in 2004 and 2006. • Ranked Asia’s most trusted brand in 2006 by the Media-Synovate survey. The survey was aimed at gauging Asia’s top 1000...