Page 3 Mission Statement Page 3 Vision v Mission Page 4 Management Implications Page 4&5 Nokia’s mission/vision statement analysis Page 6 Appendix Page 7 Nokia Mission/Vision Statement Page 8 References
As a formal written document intended to capture an organization’s unique and enduring purpose, practices, and core values, the mission statement is considered to be the cornerstone of every organization and the starting point of every strategic management initiative . A well crafted mission statement has been attributed the power (a) To guide and focus decision making,
(b) To create a balance between the competing interest of various stakeholders, and (c) To motivate and inspire organizational members 
However, mission statements do not often appear to deliver the promised benefits . In reality, mission statements are often unreadable and uninspiring, and articulate high sounding values that are unrealistic or are not aligned with day-to-day organizational behaviour  . In fact, a consistent theme running through the mission statement literature is an acknowledged wide spread failure in their implementation .Previous mission statement research focused primarily on the content of mission statements and/or on the managers perception of the mission statement. Meanwhile the mission statement perception of individual organizational members received little attention. Vision vs. Mission
We can't really begin the discussion of the Vision Statement and the Mission Statement without...