Nokia Company

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SYNOPOSIS

Nowadays, with the fast technological development of the phones, consumer’s attitudes towards mobile phones have changed. People no longer carry the same phone year in year out, but they change their phone every year, some even twice a year. Nokia is still the largest mobile phone company in the world, but its long-term dominance is now challenged more than ever. Observers have begun asking whether the cutting edge that has turned Nokia into the number 1 vendor still exists.

This report gives an overview on what is happening on Nokia. It includes the history, and a brief introduction to Nokia followed by the company organization. Half way through the report you can find information about Nokia's marketing mix, market share and sales. At the end, this report will analysis SWOT and Nokia strategy.

This report will show you all of these elements of Nokia company, and give you a general idea in introduction page and much more detailed information in body and conclusion pages.

Table of Contents
Introduction………………………………………………………………….............. .(1) 1.0 Introduction………………………………………………………………….......... (1) Main body………………………………………………………………….....................(2) 2.0 History of Nokia………………………………………………………………….(2) ← 2.1 Roots of Nokia ………………………………………………………………....….(2) ← 2.2 Story of Nokia ……………………………... ... ... ………………………........ .....(2) 3.0 Nokia Company Organization ……………………….......................... ....。(4) 4.0 Nokia's Marketing Mix.................................................................................... (5) 5.0 Nokia's market share and sales................................................................. (6) 6.0 Audit of Nokia ........................................................................................................ (7) ← 6.1 SWOT Analysis.......................................................................................................(7) ← 6.2 Market change trends Analysis..........................................................................(8) 7.0 Nokia Strategy……………………..................................................………….......(9) ← 7.1 Nokia vision, landscape and goals………..............................………..……...(9) ← 7.2 Nokia's five business strategies……..................………..….............................(10) Conclusions………………………………………………………………………........(11) Appendix ……………………………………..................…...……………..………....(12) Reference…………………………………………………………………………….....(13) Introduction

1.0 Introduction
Nokia is currently the largest mobile phone manufacturer in the world. With estimated 38% share of global device market in 2007.Nokia devices available at approximately 350,000 points of sale in more than 150 countries and make net sales EUR 8.0billion.It is the fact that Nokia is the World's 5th most valued brand. However, it is difficult to keep its position with the competitors, like Samsung, Motorola, Sony Ericsson and LG(Fig.1).

In this report, we will analyse the data I have collected from different resources and show you some tangible pictures. The initial sections of our report focus on the Nokia's history. Nokia’s success benefits were some advantages they had in the market. These also include company organization and Nokia's marketing mix. Then, we will talk about their market share and sales. Finally, Nokia SWOT and strategy will be analysed. We will look closely at and discuss all of these elements, and why we think that they are relevant to Nokia.

At last, we will try to make a conclusion of the topics discussed and provide some pictures to understand more.

Main body
2.0 History of Nokia
2.1 Roots of Nokia
The roots of Nokia go back to the year 1865, when the Nokia wood-pulp mill was founded in Southwestern Finland. The company is named after the Nokia River in southern Finland, next to which the original Nokia pulp mill was located.

2.2 Story of Nokia
Follow the story of Nokia - a century and a half of innovation, from a riverside...
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